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I have been in the Beer Industry my entire life. My father owned the Authorized Miller Beer Wholesaler on Long Island in Suffolk County for 40 years. Quintree Distributors Inc. is where I got my start in the Beer Business. I have learned our industry from the ground up, starting in the warehouse as a forklift operator thru foreman followed by driving a route truck. I then moved into Sales.

Here, I spent 10 years as a Route Sales Account Manager with Boening Brothers Beer and Ale, Inc. calling on General Market accounts, encompassing both On and Off premise trades. This was the Company that my father sold his business to in 1981. Due to my excellent performance as a Salesman, I was promoted to District Sales Manager, General Market Division,  where I was the supervisor for one quarter of Long Island , NY.

When I moved from New York to North Carolina, I had signed on with I.H. Caffey Distributing Company as an Area Sales Manager in the Supermarket Division. My territory consisted of 5 sales routes in South Charlotte supervising 6 full time employees and 5 part timers.

With the changing economy I find myself in search of a new position with a Distributor or Supplier in a Sales or Supervisory capacity and I am eager to return to our industry.

Work experience

Mar 2005Jun 2007

Area Sales Manager

I.H. Caffey Distributing Company, Inc.

(Authorized Wholesaler for Miller Brewing Company, Yuengling, Diageo, Inbev, Scottish & Newcastle, Mike’s Hard Lemonade and other fine beverage suppliers in NC.)

Supermarket Division, Charlotte, NC

  • General Area Manager for the Grocery division of Wholesale Beer and Ale Distributor using the 3 tier distribution system.
  • District consists of 49 Supermarkets and Wholesale Clubs (Harris Teeter, Food Lion, Lowe’s Food, BiLo, Super Wal-Mart, Total Wine, Sam’s Club, Costco and BJ’s Club).
  • Personnel managed included five Account Managers, one Swing person and five Merchandisers.
  • Conducted all hiring and training of full and part time employees within my district.
  • Responsible for leading and developing my team in the South Charlotte region.I directed all activities for my district so that quotas are met, all programs are followed, executed properly and reports completed on time.
  • My District of five territories generated over $9.0 million in sales.
  • Formal evaluations were conducted quarterly, merit based on performance and sales.
  • Accountable for implementing company standards as well as our selling philosophy, to improve customer relations and build the business for our organization and our suppliers.
  • Experienced with Space management software and negotiation of shelf sets. Responsible to execute all store sets and maximize resets.
  • Scheduled and organized all merchandising activity to be assigned to proper personnel.
  • My position required the use of data, both internal and external to develop and recommend plans to be executed in the market.
  • Experienced with pricing initiatives and promoting with pricing to generate incremental sales with the use of IRI and Nielsen Data in sales presentations.
  • Facilitated monitoring and regulating the freshness of products by regularly auditing accounts for proper rotation by Account Managers.
  • Planned sessions to work directly with my subordinates to assess their effectiveness at identifying distribution opportunities and converting them into additional profits.
  • Excellent sales, negotiation and organizational skills.
Aug 1997Oct 2003

District Sales Manager

Boening Brothers Beer and Ale, Inc.

(Authorized Wholesaler for Miller Brewing Company, Boston Beer, Yuengling,

Heineken USA, Diageo, Inbev, Barton Brands, Seagram’s Monster Energy and Matt Brewery.)

 General Market Division, Long Island, NY

  • Managed and directed sales district within the 3 tier alcoholic distribution system to achieve sales and profit goals for over 1000 Retail accounts in both the On and Off premise markets.
  • Off premise consisted of general market C-stores, Chains and Independent businesses.
  • On premise consisted of National accounts, family restaurants, local taverns and nightclubs.
  • Called on and maintained high level Key accounts, Supermarkets and C-stores.
  • My Sales District personnel consisted of three general market Account Managers, two Relief-Salesmen and two On and Off premise Merchandisers.
  • Responsible for all sales quotas, and distribution targets for each salesman in district.
  • Designed and implemented sales and marketing programs, set short and long-term sales strategies and executed programs in the market.
  • Trained and evaluated new sales representatives and merchandisers.
  • Achieved sales for district in excess of 350,000 units (CE’s) annually, earning a net volume over $5.0 million for the company.
  • Experienced with space allocation management, negotiating and setting up CPG retail shelves.
  • Organized and recapped all sales reports within my district.
  • Provided excellent customer service and situation solutions.
Apr 1997Jul 1997

Sales Account Manager

Boening Brothers Beer and Ale, Inc.

On and Off Premise, Long Island, NY

  • Managed sales territory for DSD operation consisting of 350 accounts covering 15 to 20 towns and villages in a CPG company. Base volume achieved, exceeded 125,000 units (CE’s) annually with a net volume in excess of $1.8 million.
  • Built strong company loyalty by building strong relationships with clientele.
  • Maintained and developed continued and new business in assigned territory through regular sales calls and placement of new brands and packages.
  • Executed effective crew drives with individual brand representatives.
  • In the Off premise accounts, sell, build and merchandise product displays. Set up accounts; manage customer inventories, protect and build shelf space.
  • In the On premise accounts, secure new draft lines and packages, increase product base, book and set-up promotional affairs, provided excellent customer service and strategic point of purchase.
  • Sales quotas were always met or exceeded, which in turn led to my promotion to District Sales Manager.
  • Provided excellent customer service and sales negotiations.
Jun 1975Feb 1982


Quintree Distributors, Inc.

(Authorized Wholesaler for: Miller Brewing Company, Dribeck Importers (Beck’s Beer), Latrobe Brewing Co., Carling Black Label and a fine portfolio of other import and domestic beer and ales.)

Warehouse Forman, Route Truck Driver, Forklift Operator



Industry Training
  • CPCC, NC RE Appraisal Qualifying Education R1, R2, R3 and USPAP License  #T5073, 1/25/2008
  • Conversational Spanish, informal training, CPCC instructor @ IH Caffey, 6/15/2007
  • Miller Brewing Company, Situational Leadership, 2/15/2007
  • Proficient in MS Word, classroom trained with Excel and PowerPoint
  • ERA Real Estate -Acceleration Seminar, 12/14/2004
  • Allen Tate School of Real Estate, NC Licensed RE Salesman, License  #219774, 10/05/2004
  • TIPS, Training for Intervention Procedures, Trainer #26239, 12/07/1998
  • Dale Carnegie, Leadership Training for Managers, #HLTM1-01, 12/16/1997
  • Cultural Diversities and Gender Issues in the Workplace, Molloy College, 10/06/1997
  • Miller Brewing Company, Selling Skills Workshop, Training and Development, 3/31/198
  • Development Dimensions International, Interaction Management Seminar, 11/15/1985