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Sezgin Hergül

Marketing Specialist at Riotmakers

Work History

Dec 2015Present

Marketing Specialist

RiotMakers / Poznan

Developing go to market strategy for Moodnode, smart IoT light switch.
Preparing for crowdfunding campaign: lead generation, PR and sales channel development.

Feb 2015Oct 2015

Jr. Marketing Manager

Usabilitytools / Poznan

Content Marketing

- Inbound lead generation and qualification.
- Developing a content marketing plan based on target audiences.
- Creating landing pages and promoting them for lead generation.
- Optimizing company website and blog.
- Measuring marketing effectiveness by using both visual and traditional web analytics and marketing tools.
- Building email list.
- Managing both life cycle and nurturing email campaigns.
- SaaS funnel optimization.
- Social media planning and management.
- Paid user acquisition.

Oct 2014Feb 2015

Account Manager

PERFORMANTE / Warsaw

- Display Advertising.
- Planning, Optimization and Implementation of International Online Campaigns.
- Geo targeting for International Online Campaigns.
- Managing affiliates internationally.

Feb 2012Aug 2012

Digital Strategist

adinteractive / Istanbul

Developing brand strategies on both social media and internet. Creating campaign ideas for brands on social media. Planning Facebook Ads and Google AdWords for brands. Managing the accounts of both local and global brands on social media.
Planning and coordinating the social media section of "Priceless Istanbul" project of MasterCard.

I worked with brands;
MasterCard
Citroën
Komili
Faber-Castell

July 2011Sep 2011

Copywriter

rapido ajans / Istanbul

Managed campaigns for mostly SMEs and wrote copies for their advertising campaigns.

Education

20132014

Universidade Católica Portuguesa

MSc in International Business, Exchange
20122014

Uniwersytet Ekonomiczny w Poznaniu

Master of Science (MSc) international business
20072012

Cyprus International University

Advertising and Public Relations
20032006

Besiktas High School

High School