41st Latitude specializes in event marketing with a focus on maximizing publicity through new media, including e-mail, Facebook, Google, MySpace, and text messaging. 41st Latitude has put together over 200 promotional events and marketing campaigns for clients like Anheuser-Busch, Corona, Red Bull, Bacardi, Universal Records, LiveNation and many others.
41st Latitude was founded in 2007 by marketing specialist Seth Resler. A broadcasting veteran who has worked in major markets, including New York, Boston, Seattle, St. Louis and Providence, Seth has produced concerts, fashion shows, stand-up comedy shows and hundreds of other competitions and events.
During his tenure as the Program Director of legendary alternative rock radio station 95.5 WBRU, Seth was the creative mind behind some of the most innovative marketing campaigns in recent Rhode Island history. While his tenure will be most remembered for his infamous "Buddy-FM" April Fool's Day stunt, he was also responsible for many other events: he partered with Lupo's Heartbreak Hotel to create the Cheap Date concert Series; he booked the Summer Concert Series and Birthday Bash concerts; he reinvented the Rock Hunt local band competition; he founded the WBRU Sports and Entertainment News departments; he oversaw efforts which quintupled the size of the station's e-mail database; he teamed up with the Feinstein IMAX Theater and the Providence College Cheerleaders to create the state's largest Superbowl promotion; he developed the Cheap Laughs stand-up comedy series; and he orchestrated live backstage broadcasts from the Warped Tour and Ozzfest; and he designed WBRU's annual bumper sticker campaign. Seth's distinguished decade-long career in the music industry involved programming, producing and marketing some of the best alternative rock radio stations in the country including WBCN in Boston, KNDD in Seattle and KPNT in St. Louis. He started his radio career as an on-air personality for WBRU and as the disc jockey/emcee at Rhode Islandâ's largest dance night, U-Nite, at Lupo's Heartbreak Hotel. In 2003, he returned to WBRU as the Program Director, where oversaw all aspects of on-air execution, including managing of the air talent, maintaining relationships with local venues and record label representatives and creating promotions. In 2005, Seth co-founded One-Eyed Man Films. Seth graduated from Brown University in 1999 with bachelor degrees in both Political Science and Philosophy.