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I help transform brands into category leaders.

  • Does your company need help standing out from your competition?
  • Does your company need hands-on marketing leadership that teaches and inspires?
  • Is it time for your business to be more transformational than incremental?

If you answered "Yes!" to the above I can help you.

EXPERIENCE

2015-02PRESENT

CMO, Chief Digital Officer, Growth Hacker, Advisor & Consultant

Founder of consultancy ChiefDigitalMarketingOfficer.com
  • Currently working with several Venture Capitalists, P/E firms and their portfolio companies as a "Marketer-out-of-Residence".
  • Helping well-known pre-revenue, pre-ipo and Fortune 500 companies change their trajectory by growth hacking and brand building.
  • Sample clients include: GoodData (interim CMO helping this Tableau and Domo competitor implement a "land & expand" strategy), Uber (new partner acquisition strategies), Evernote (advise current CEO), Citrix (GoToMeeting)
  • Board Advisor & Consultant. Currently evaluating full-time opportunities.
2016-03Present

Advisor & Investor

data.world
  • Facebook for Data Geeks. Designed to be the world's largest data platform and tackling the first and toughest mile of making data easy to use and manipulate. This will be the platform to socialize, share and get help with open data. I advise and invested in Series A round and we are already seeing tremendous response across several big sectors. Quick and early wins include partnership with US Commerce Department, and many articles including this insightful Gigaom post.
  • Building the world's most meaningful, collaborative & abundant data resource.
  • We help people who work with data solve problems faster by creating new ways to discover, prep, and collaborate. Think of data.world as the Github for data sets.
  • Open data, which is data that can be freely used, modified, and shared by anyone for any purpose, is shaping up to be one of the most important forces impacting humanity today.
  • On data.world, a cancer researcher will find unique population data to augment her research while discovering and commenting on the work of her peers. A student taking Introduction to Statistics can discover and use his favorite basketball team’s stats to identify the correlations that drive positive outcomes.
  • We are already working directly with a range of important data providers including the Chief Marketing Officer of the US Census and several Universities
  • The company has raised nearly $30M and is out of stealth mode as of July, 2016.
20152016

Interim CMO & Board Director

Bask Technology, Inc.
  • If you're too busy, impatient or unable to help your parents navigate tech, email, mobile etc, gift them a Bask subscription for unlimited phone support.
  • Responsible for products and marketing, pricing, market analysis and opportunity, customer acquisition & PR. Board Director. Work closely with sales to generate qualified leads through inbound telesales, direct eCommerce and partner channels.
  • At Bask, we're more than just tech support, we're people support.
  • Laser-focused on the 50+ Market, we are US-based expert Technology Advisors available to chat or speak with 24/7.
  • Our mission is to improve the digital lives of our Boomers & Senior members 
2013-072015-03

Chief Marketing Officer

LifeLock
  • Repositioned the company that drove growth, new branding and wider addressable market resulting in Nov. 2016 announcement of intent to sell to Symantec for $2.3B
  • LifeLock 2014 Full Year Results:
    Record yearly consumer revenue of $449.2M, up 32% year-over-year Achieved member retention rate of 87.7%
  • Fourth Quarter 2014 & Recent Business Highlights:
    Recorded the 39th consecutive quarter of sequential growth in revenue and cumulative members. Added approximately 252,000 new members in the fourth quarter and ended the quarter with approximately 3.63 million members. Increased monthly average revenue per member to $11.43 from $10.72 for the fourth quarter of 2013.
  • Successfully repositioned the brand from fear/anxiety to Freedom and "Peace of Mind". Conducted quant & qual to understand larger addressable audience. Executed pricing study, website redesign, lead internal growth council.
  • In the first six months, successfully delivered new brand positioning and related advertising that has broadened the demo, lowered average age and inspired employees and shaped the company culture.
  • Led well-received marketing presentation during inaugural Investor and Analyst Day. Responsible for driving new member growth, increased revenue-per-user and higher retention rates with our subscription-based model.
  • Partnered with SVP Sales to create partner, channel and wholesale opportunities that greatly improved SQL and MQLs. Indirect became fastest growth channel.
  • Reached a broader demographic utilizing direct response and brand vehicles. Responsible for all marketing vehicles including Brand and DRTV and radio, SEM, SEO, affiliates, mobile and social, app marketing, analytics, radio, emerging media, research and consumer insights.
  • December 2014 recognized as 65th Fastest Growing Company in North America on Deloitte’s 2014 Technology Fast 500™ in the Internet Category (see Honors and Awards section below for details)
  • January 2015 LifeLock named as 2014 Brand of the Year - Financial Services Category awarded from Ace Metrix. Based on quantitative creative analysis of over 7000 television ads and year-over-year improvement. (see Honors and Awards section below for details)
2012-082013-07

Vice President - Social, Advertising, Brand & Digital Strategy

INTUIT
  • Led Intuit's Small Business Group's channel marketing team's demand-generation strategies and execution to drive greater awareness, purchase intent and new customers for our Intuit's SMB product portfolio.
  • Partnered with business unit GMs and marketing leaders to deliver a one-and three-year business strategy.
  • Focused on the future digital customer including helping Intuit create and bring to market ownable platforms, SaaS offerings, social networks and multi-device experiences. Added responsibility for leading the SEO team across Intuit's global business properties.
2010-092012-08

Vice President, Global Media & Digital Marketing

Intuit
  • As Intuit’s overall investment in digital and traditional advertising continued to grow, my newly-created role brought a “One Intuit” strategic approach to accelerate growth, improve efficiencies and increase innovation for impact across the company.
  • Lead the digital marketing team (i.e. TurboTax display, social, mobile, paid & organic search, affiliates, analytics) with additional responsibilities as the “point-person” representing Intuit's company-wide interests with traditional and digital global media entities.
2009-122010-09

Director, National Media & Digital Marketing

Intuit
  • Digital marketing leader for Intuit's consumer group including TurboTax, Quicken, and Mint. Managed a team of online experts and analysts responsible for driving significant revenue and customer growth.
  • Responsible for offline and online media buying and optimization with a holistic view of how Intuit invests and negotiates cross-channel media spend.
  • Responsible for uncovering new opportunities in emerging media including platforms like mobile, gaming, digital out of home and social media to accelerating innovative opportunities for Intuit.
2007-072009-12

Director, Online Advertising and Internet Media

Intuit
  • Responsible for setting the strategy and leading the online acquisition team in numerous channels including: paid search-PPC organic search-SEO affiliate marketing-Commission Junction, etc. display advertising-web 2.0, viral marketing, portals, word of mouth guerilla marketing strategies and tactics.
  • Managed interactive agencies and vendors. Worked closely with all other internal marketing channels including direct marketing, television/radio and brand advertising.
  • Built a high-performing marketing team and shared best practices across Intuit. Member of Intuit's Web Leadership and Marketing Leadership teams.
2006-072007-07

Group Manager - Online Advertising and Internet Media

Intuit
  • Interacted closely with all members of the Consumer Tax Group's product (including TurboTax and MyCorporation.com), marketing and support teams. Key driver of web marketing acquisition initiatives & strategy.
  • Direct reports / Responsibilities: Web marketing (online advertising, SEO, SEM, affiliate networks, viral marketing, etc.)-Web shopping behavior research and analytics -Web marketing & advertising program management, development and production.
  • Member of Intuit's Web Leadership and Marketing Leadership teams.
1999-092006-07

CEO

eHobbies
  • Purchased former company that raised $50M in funding and had 200 employees. Changed the business model, technology platform and org structure to become immediately profitable.
  • Hands-on supply chain logistics, customer service, marketing, advertising, public relations, new media technologies and strategies. Grew inventory from 5k to over 50k SKUS.
  • Recognized by numerous publications (including Money, Time, Business 2.0) as best-in-class digital eCommerce company.
19961999

Internet Entrepreneur

Internet Startups
  • Worked at four Los Angeles-based Internet startups including: eHobbies (vice-president of marketing before purchasing company) - YesMail.com (opened Los Angeles branch of direct marketer) - L90 (ad network) - Word of Net (employee #1 at the search engine optimization company).

Education

AFI-

MFA Program, Producing Fellow

American Film Institute

Attended first year of two year world-class program. Left to join professor as assistant producer at Paramount Pictures

LMU-

Bachelor's Degree, Communication Arts

Loyola Marymount University

Emphasis on Writing, Cinema and Television Studies

Honors and Awards

2014-12

65th Fastest Growing Company in North America

Deloitte’s 2014 Technology Fast 500™ in the Internet Category
  • LifeLock, Inc. (LOCK), has been ranked number 416 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media and telecommunications companies in North America (U.S. and Canada).
  • LifeLock grew 181 percent during the period from 2009 to 2013 and ranked number 65 within the Internet category.

Organizations

  • Google DoubleClick Advisory Board
  • P&G Digital Advisory Board
  • Comscore Cross-Channel Analytics Advisory Board
  • Shop.org Board of Directors