Serena Perry

Serena Perry


An inspired, motivated designer seeking a creative career.

I am a hard-working, creative graphic designer with over 12 years experience producing visual communications for the diverse audiences of small businesses, non-profit organizations, and local artists. For the last 8 years, I have specialized in the print industry maintaining a full-time position in a local print shop while freelancing for local artists and small businesses. Working directly with the press operators, paper companies and clients, I have learned all the ins-and-outs of the entire advertising process from initial project planning to the finished, printed, delivered project. In a fast-paced environment, my daily norm is juggling multiple projects while meeting tight deadlines and problem solving production issues. Freelancing lends me more creative freedom and extended media options as many of these projects center on digital and web-based design. I am eager to learn new techniques and tricks and adjust easily to changing trends. 

Summary of Qualifications

~ Over 10 years of extensive participation in graphic design, advertising and desktop publishing.

~ Over 16 years of customer service and sales experience.

~ BA in Visual Communications from Kendall College of Art and Design.

~ Demonstrated ability to produce a wide variety of graphic products including newsletters, newspaper and magazine layouts, logo design, fliers, posters, stickers, signage, as well as various promotional materials.

~ Press relations including press releases, social media and press kits.

~ Proficient in Adobe Creative Suite, Microsoft Office, and Quark Express on Macintosh systems.

~ Creative, strong communication skills and consistently met deadlines.

~ Skills in digital and offset printing include estimating, customer relations, pre-press, bindery and logistics.

Work History

Work History
Mar 2005 - Present

Freelance Graphic Design

Graphic design, copy writing, photography, advertising, editing and consulting for various local businesses, organizations and artists. Projects include web design, promotions, publications, identity design and CD releases.

Oct 2003 - Aug 2011

Graphic Designer

Your Home Town, USA

Chiefly responsible for all graphic design, typesetting, image manipulation, re-creation of logos/artwork, layout and pre-press for state-wide advertising as well as print shop jobs. I work directly with the pressman on pre-press and color correction issues as well as outsourcing for projects our print shop cannot produce. Created a notable increase in sales due to a higher quality of printed materials and increased customer satisfaction.

Mar 2005 - Mar 2007

Creative Director/Owner

Independent Ink

Starting my own business was a challenge indeed requiring excellent branding, maintaining a high level of professionalism and extensive community involvement. I oversaw all communications and visual materials while working in conjunction with salespeople for effective and consistent advertising sales. Participated in a team environment with writers and editors for layout and production. We were able to establish a well-known community presence and helped to push the creative arts movement and Buy Local scenes within our county.

Oct 2002 - Sep 2003

Graphic Design, Sales, Bindery

Priestley's Minuteman Press

This marks my first leap into the print industry. During this position, I learned the ins-and-outs of printing, assisting with customer relations, sales, print estimating, graphic design, pre-press and bindery. Responsible for transitioning this location of Minuteman Press to digital printing, I was able to decrease production time while increasing customer satisfaction and sales within our territory.

Aug 2001 - Aug 2002

Marketing Director of Communications

Jewish Community Center and Jewish Federation of Washtenaw County

Design concepts, execution and presentation of newsletters, invitations, advertisements, posters, signage and press releases for a variety of organizations within the Jewish Community. Assisted with event planning and execution for art shows, camps and traditional events including a first-ever women’s seder with attendance of over 300 participants.


Sep 1997 - May 2001


Kendall College of Art & Design




Copy and article writing, excellent skills at writing for websites, blogs, newspapers, magazines, brochures, etc. Also experienced in editing, proofreading, formatting. Generally I write my own copy for projects I am overseeing, often I am hired for editing and finalizing articles as well.


Customer Service

Adobe Creative Suite

Very advanced in Adobe Photoshop, Illustrator and Quark ExPress; advanced and still learning new Creative Suite including InDesign, FlashBuilder and DreamWeaver. Also advanced in Mircrosoft Office.

Marketing Consulting

Web Design/Maintenance

Package Design

Identity Design/Branding

Publication Design


Digital Imaging/Manipulation

Graphic Design