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Work History

2014Present

Legal Translator

Serena Manzoli

Freelance legal translator IT>EN and EN>IT. I translated contracts, administrative documents, dissertations, board of directors notes, terms and conditions and other legal documents for a wide range of clients. 

2013Present

Founder & Managing Director

WildLawyer

WildLawyer is a creative marketing, copywriting and design agency for lawyers, law firms and legal startups. We help our clients get in touch with their audience and reduce the gap between law and the people. We do legal design, legal innovation and legal tech.

Our clients range from Law firms to Law Tech startups. We worked with/for LegalGeek, Peppercorn, the University of Cardiff, CrowdJustice and many others. 

2013Present

Legal Tech Editor

Serena Manzoli

Covering the legal innovation/legal technology movement since 2013.

  • I’ve authored a number of publications on LegalFutures.co.uk, VoxPopuLII, Cardiff University blog, Larcier.
  • One of my articles is a recommended reading for the course “The Future of Legal Practice”, by Richard Moorhead, at the UCL.
2015Present

Creative Director

Serena Manzoli design and copywriting

Graphic, web, UX designer and copywriter for startups, schools, SMEs, musicians.

  • Copywriting: being ironic and avoiding sounding like a door-to-door salesman;
  • Graphic design: brochures, billboards, posters, flyers, postcards, cd covers: portfolio;
  • Web design: designed, built and improved websites in Wordpress, Joomla and HTML5;
  • UX: wireframing, paper sketching, user flows, clickable prototypes, for mobile apps and websites;

Tools: Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Serif Draw Plus, Serif WebPlus, Wordpress, Joomla, CSS, HTML, Balsamiq, PopApp, OptimalSort.                              

20132014

Head of Content, Digital Marketing, UX

Peppercorn

Peppercorn, one of the first B2C contract automation startups, is the place where you can create your own contract in a few steps and in multiple languages. 

  • Created and mantained the library of automated contracts. Tasks: drafting the contract through use of conditional logic;
  • Designed and implemented a successfull social media strategy;
  • Organized and run  the project “What’s on a lawyer’s mind”, with 300 participants, republished by the University of Cardiff;
  • Rebranded the product as a cool, accessible instrument for freelancers and startups; defined the target market, fine-tuned the communication strategy;
  • Collaborated with the UK magazine Startacus, providing legal content for SMEs and startups;
  • Built an easy, sleek UX for the website;
  • Obtained extensive coverage from the press (ABA Journal, The Lawyer, Slaw.ca, The Lawyerist)

Tools: Twitter analytics, Facebook insights, Google analytics, Google trends, SumAll, SimilarWeb, Alexa, Mailchimp, SurveyMonkey.

20112012

Legal Counsel

Regione Lombardia

This was when I learned how to get things done by public authorities with little desire to collaborate.

  • Provided legal Support (administrative law, dealing in particular with water regulation);
  • Co-responsible for coordinating procedures for sales of state-owned land;
20102012

Managing Director

Natural Ius

Founded one of the first legal practices on Renewable Energy Law in Italy.

  • Provided legal advice to private companies and public bodies on Italian renewable energy law;
  • Drafted reports on the State of the art of Italian renewable legislation;
  • Took care of the administrative procedure for setting up solar plants; 
20102010

Blue Book Trainee

European Commission, DG SANCO (Health and Consumers)

I coordinated the Sweep2010, when the consumer protection authorities of the 28 member states check hundreds of websites in order to see where consumer rights are being compromised or denied.

  • I succesfully coordinated the activity of the authorities during a 6 months period, collected their findings and disseminated the results.
20092010

IT/Legal Assistant, Information Risk Management Department

CRIF

My role: making sure that all the physical, logical and organizational security measures were in place within the Company.

  • Responsible for reporting the state of security measures implemented directly to clients;
  • Assisted in drafting the Business Continuity plan for the premises;
  • In charge of drafting the Data Protection Document both for Italian and Russian premises;
20082008

Intern, Commercial Office

Embassy Of Italy

When I learned that interest drives knowledge, no matter what your background is.

  • Analysis of Belgian economical, political, financial scenario;
  • In charge of drafting forthnightly reports on political and economical events, macroeconomical reports (collaborating with Institute for Foreign Commerce) and sending daily press reviews to the Ministry of Foreign Affairs; 

Education

20112011

Theorical-practical camp

Italian Army

Formal instruction, Basic Course of Alpinism, Survival techniques;

20052008

Master's Theory of Law

Università di Bologna

First class honors; major in legal logic, theory of law and legal philosophy;

20062007

Erasmus Exchange

University of Kent

European Comparative Law, Philosophy of Law;

20022005

Bachelor's Law

Università di Bologna

First class honors; major in Civil law;

Skills

English

Toefl iBt: 112/120

Italian

Native

French

Very good

CMS

Wordpress, Joomla

Social Media Management

Twitter, Facebook, Blog

Analytics

Google Analytics, Facebook Insights, Twitter Analytics

SEO
CSS
Adobe Indesign
Adobe Illustrator
Wireframing

Balsamiq, PopApp

Publications



Press

In case you care, they talk about me or what I did on