Serena Belloni

Serena Belloni


I'm rolling out a business unit so I'm in the area of strategic management and business development. My principal areas of activities are on line marketing and communication and Internet consultancy. My goals include continuing to work on this fantastic fast growing world, travelling a lot and not stopping being curious about any new thing.

Work History

Work History
Jul 2006 - Present

Media Director

Neo@ogilvy - WPP group
Responsable for the Neo@Ogilvy Italian branch roll out
Jan 2006 - Jul 2006

Marketing Manager

Opodo Italy
I have the responsability of all marketing activities (advertising on and off line, PR, events, fairs, CRM, affiliation and partnership, promotions etc.). I manage the marketing budget in order to generate positive ROI. I mantain and try to grow up relations with stakeholders. I coordinate the advertising space selling on Opodo website in order to generate added revenue for the company
Mar 2000 - Dec 2005

Online Advertising Project Manager

Isobar Communications - Aegis Media Group
I'm involved in all online initiative that try to integrate Internet main advantages inside the client communication strategy. (e.g. Online media partnership, affiliation programs..). I'm also engaged in understanding the future of new digital media (especially wireless advertising at the moment). I'm generally involved in new business activities and I look after also some clients in different fields (automotive, finance/insurance, IT..)and in general with an international prospective.
Jul 2001 - Sep 2001

On Line Strategic Manager

Carat Interactive International
I have been working for 3 months in London in the International online business development team. During this period I have improved my experience concerning ·novel online services consultancy (online partnership and co-marketing activities) ·novel online devices (wireless and ITV).
Jan 1997 - Feb 2000

Online Strategic Supervisor

reponsabilities including: - management of online communication projects (company or product sites, online events and promotions) - Communication strategy development - Communication process design and implementation - Analysis of communication impact - Media Management strategy and planning/buying - Online advertising results evaluation I co-ordinated two media planners and my primary activity was focused on online media strategy.


Sep 1992 - Dec 1997


Università del Sacro Cuore di Milano