Seo Expert

Summary

My name is Gustavo Parra, I have 3+ years of experience in SEO/SEM. I have great passion for SEO and Internet Marketing. I have my own seo blog: "SEO Practices Blog" where I share my learning experience as an SEO: SEO Specialist Services Costa Rica

-Active member and participant in SEO and SEM most important forums:SEO Book, Webproworld.com , Sitereference.com , Highrankings.comWebmasterworld.com , Digitalpoint.com .- Premium Member of seomoz.org, user seopractices.- Daily reading of SEO Expert Blogs: Mat Cutts, Aaron Walls, Stuntdbl, Danny Sullivan, Seomoz, Jimboykin and others.-Working with the concept of Social Media Optimization.-Working the concept of Social Networks: Digg.com, Del.icio.us, Technorati, Backflip, BlinkBits, Myspace, Flickr, etc.-Working on the concept of Landing Page Optimization-Presently reading books about: Web Usability.-To read in the future: Information Architecture for the Web, Company Management, Search Technology, Web Analytics and afew more.-Sports: Swimming, Jogging, Weight lifting.

Work History

Work History
Mar 2008

Search Engine Optimizer

SEO Costa Rica

Job Activities:

- Search Engine Optimization (SEO).- Initial ranking reports to find out where the site ranks today.- Customized keyword analysis to define the best suited key phrases for businesses.- Keyword optimized page creation and implementation.- Website functionality and Usability session to make sure the site meets listing criteria and Search Engines filters.- Creation of a search engine friendly site map.- Creation of targeted, optimized title and META tags including keywords and description.- Addition of robots tags and robots.txt files so the search engine spiders are able to crawl the site with ease.- Submissions to the major Search Engines and Directories, including manual search engine submissions to: Google, AltaVista, AOL Search, HotBot, Lycos, MSN Search, Yahoo, Netscape Search, Open Directory (DMOZ)- Building of link popularity.- Recommedation of methods for promoting Websites.- Creation and implementation of Social Networks with the Google filter requirements.- Creation and implementation of Web Logs (Blogs).- Pay per Click campaigns based on Return on Investment.- Performed detailed site analysis and document tactics to enhance presence in natural search results.- Optimize the various site components including copy, page title/descriptions, site architecture, and filenames.- Responsible for setting up and reporting on overall SEO program success with regard to URL ranking changes, traffic changes, link popularity, etc.- Responsible for reviewing the data regularly and optimizing poor performing listings.- Information Arquitecture layout and development.- Creation and development of SEO Web Logs (Blogs).

Education

Education

University

2008 - PresentGoogle Adwords Certification Program

2007– Web CEO (http://uni.webceo.com/)Professional SEO and SEM Course

2005 - Private Company M.I.S. (Media Information Systems), Costa RicaTrained on Basic Website Development

2004 - Private Company M.I.S. (Media Information Systems), Costa RicaTrained on Basic SEO & Website Development

2002 - C.E.P. (Centro de Estudios Profesionales), ColombiaComputer Operator

1992 – 1996, ICESI, ColombiaB.A. in Business Administration