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Job Objective

Develop and implement digital marketing strategy which contains use of proper marketing channel mix to increase conversions and achieve goals.

Brief Outline

  • Worked with various International Clients & Web Development companies as digital marketer.
  • Plan &  Execute overall marketing , which includes all online marketing verticals mainly SEO, Paid Marketing, Social Media & email marketing. 
  • Worked as single POC for number of client, to evaluate business needs, creating marketing plan, define KPIs and Goals.
  • Exposure of  various industries  of US, UK Like Travel, finance, Fashion as worked as an affiliate marketer for them.
  • Found of learning and implementing emerging trends of online marketing.
  • Confident and efficient with strong interpersonal & designing skills .A creative and passionate team player with a positive attitude of leading teams from front. 
  • Entrepreneurial Spirit and love to work with start-ups. Experienced  in starting projects from scratch and build large teams from zero.

My Expertise

  • Inbound Marketing
    • Creating Buyer Profiles
    • Content Mapping
    • Buyers Journey and using digital marketing channels to create complete inbound marketing.
  • SEO
    • Manage teams for SEO which include all the aspects and various departments.
    • Develop a strategy and technical process for SEO of any size of site.
    • UI & UX for better conversions & SEO.
    • Website Analysis, Research and Recommendations with Competitive Analysis.
    • Keyword Research and Content Integration, Advance Search Engine Optimization.
    • Create, Manage and Update Link building campaigns.
    • Detailed knowledge about schema, image and feed optimization.
  • Content
    • Manage Content Calendar and Marketing Copies.
    • Help Content & Copy writers to brainstorm idea.
    • Creating content cycle from ideation, planning to publish and measure.
  • PPC  
    • Confident to run Pay per Click (PPC) campaign of any size.
    • Remarketing, Product feeds, Display ads in Search Engines, Content networks and Social Media.
  • Social Media
    • Deep Understanding of Social Media Optimization for Brand Awareness.
    • Traffic Driving, Lead Generation and Commuity building with Social Media Campaigns.
  • Email
    • Creating Segments, drip marketing channels, email triggers.
    • Use of mailchimp and active campaigns.
  • Manage small to medium sized ecommerce stores with all aspects of it.
  • Developing Affiliate marketing strategy and other various promotional methods for same.

Organizational Experience

2015-06Present

Dynacorp

Head Digital Marketing & eCommerce

  • Managing Digital Marketing for e-commerce venture Packingsupply.in.
  • Define digital marketing strategies and integrate channels in ongoing business
  • Preparing road map and scope of marketing campaigns, co-ordinate with various teams like manufacturing, operations and sales.
  • Oversee and report on Digital marketing performance 
  • Run experiments, taking lead on content creation, page layout and technical updates
  • Collaborate and Guide Social Media marketing Team 
  • Understand Customer needs and launch new products after demand and plan digital marketing to meet company revenue targets
  • Run link-building, content creation, user acquisition campaigns
  • Help customers through all-hands support to ensure they have the best experience possible
2013-102015-12

Mruga.com

Co-founder of Fashion e-Commerce

  • Getting business and suppliers by various online marketing activities
  • Generating Sales and Revenue by SEO, PPC, Social Media Management and email Marketing
  • Managing Content Creation process with collaboration of freelance content writers
  • Finding and managing digital influencer and industry related blog for content promotions 
  • Help in sales by creating various search based vertical categories
  • Create and run various offers and managing product merchanding for better UX.
  • Build a solid team for digital marketing
2006-05 2015-06

Shrushti Digital Marketing

Co-Founder and Partner

  • A digital marketing agency, where I was responsible for creating short and long term SEO strategy, implementation and measurement of the impact of digital marketing for our clients business.
  • Mainly Focused on niche content creation, keyword research, link building, and on page optimization.
  • Handling a team of 15+ digital marketing executive
  • Managing Affiliate marketing campaigns and sites for travel and finance industries. 
2005-022006-05

Actax Infotech Pvt. Ltd (Actax Solutions Inc. USA)

Digital marketing Executive

  • Worked 1 and half year  as web marketing executive where I was responsible for online marketing, search engine optimization and paid placement services for all company sites with the use of different web marketing options.

CErtifications & Awards

# Regional Winner For Google India SMB Heroes 2017 Program in Business Innovation with Digital

# Google Adwords Certification for Search Advertising

# Google Analytics Certified Individual

# Hubspot Certified Inbound Marketer

Skills

Internet Marketing Tools

  • MOZ
  • Xenu                                               
  • Ahref
  • MajesticSEO
  • Google Keyword Tools
  • Search Console
  • Screamingfrog
  • Google Analytics
  • Hootsuite
  • Hubspot
  • Hotjar

Project Management

Trello

Slack

Brightpod

Asana

Technologies

  •  HTML
  • CSS and a bit of Javascript

Designer Tools

  • Adobe Photoshop
  • Dreamweaver
  • Adobe Lightroom

CMS - Publshing Tools

  • Wordpress 
  • Medium
  • Tumbler
  • Magento ( For eCommerce)

Education

20032005

Sardar Patel University

Masters in e-Business

Masters degree in e-commerce with basics of  MBA and Specialized in Marketing

19992002

Sardar Patel University

Bachelors in Computer Applications

Learnt basics of programming, web designing, scripts & servers.

Personal Details

  • Date of Birth: 03/14/1983                                       
  • Marital Status: Married
  • Hobbies: Writing,  Bike Riding Photography & Travel.