Download PDF

Seija Haapalainen

Versatile Expert in Sales, Marketing and Real Estate Business

Personal Profile

A long 30-years track record of selling and marketing.

Business premises and real estate business as passion. Seija has strong networks and knowledge of local real estate and rental market.

Praised as a cooperative person. Independent and self-acting. Possessing the attitude for success in both study and work. 

Looking for:

  • a company that offers different opportunities as to develop in expertise
  • work with domestic and international clients
  • position as a member of successful team
  • possibility to combine the experience in sales, marketing and real estate business

Work experience

Jan 2011Present

Senior Consultant, Relocation Services

The City of Oulu / BusinessOulu liikelaitos, Oulu

Responsible for relocation services for establishing and local companies, particularly assistance in  their needs for suitable premises.

Currently special task  to encourage foreign and domestic private real investments in Oulu worth 300 MEUR annually. This is team work with colleagues, companies and organizations. Includes  promotion of Oulu and investment opportunities for investors and developers, e.g. at MIPIM events in Cannes.

Coordination of the cooperation on strategic and operational levels between BusinessOulu and Urban and Environmental Services including e.g. town planning, zoning, marketing and increasing private real estate investments. This kind of co-operation existed not before 2011. Secretary of the monthly meetings.

Developed the online service Business Premises and Commercial Lands (toimitila- ja tonttipörssi) 

Gave an idea and concept of Private Real Investment Portfolio of the City of Oulu. Targeted investments are now agreed together with the branches of the city government.

Jan 2008Dec 2010

Marketing Manager

Oulunsalo Development Company Ltd, Oulunsalo

Asked to work with real estate transactions after the child care leave. The shares of KOY Oulunsalon Aeroportti were sold after challenging negotiations with all stakeholders and the serviced office's  location and business model were reorganized.

As marketing manager responsible for both marketing activities and the leasing of the premises. 



Oulunsalo Development Company Ltd (Oulunsalon Kehitysyhtiö Oy, Key), subsidiaries KOY Oulunsalon Aeroportti, KOY Telemetriatalo and KOY Oulunsalon Kauppa- ja Palvelukeskus

Oulunsalo Development Company was established to support companies to grow and create jobs as well as to attract new companies to Oulunsalo. "As there were neither rentable premises for companies  nor revenue in Key, I  started the real estate business by establishing property companies and leasing constructed premises. Besides that I created the serviced offices business (Key Offices) with business incubator services. To get equity for new projects I sold two of the property companies before I resigned due to the birth of second child. This whole long period was very successful as we could finance all company group's activities by real estate business and we were also able to achieve the stated targets. Occupancy rate was high during the whole period."


Financial Advisor, Entrepreneur

Tavelkon Ky, Financial Consultancy, Oulu region

In February 1993 new Acts entered into force to help private persons and companies with financial problems. Educated myself to these issues and established the first company in Finland providing debt reorganization for private individuals and companies.


Secretary, ADP Trainer

Occupational Safety and Health Administration in Finland,  Oulu  (Työsuojeluhallitus, Oulun Työsuojelupiiri)

Secretary of the director and the board of permits of exception.  Teached staff  on ADP skills.

May 1988Apr 1991

Sales Promotion 

Kesko Oy, Home and Speciality Good Trade Division (Käyttötavara), Oulu

Organized regular marketing campaigns in about 400 K-stores and sold different division's products to K-stores in the areas of Northern Ostrobothnia and Lapland. 



Real Estate Agent Examination (Kiinteistöedustaja,KED) 

KIINKO Real Estate Education

Further Qualification for Property Managers (Isännöitsijän ammattitutkinto)

KIINKO Real Estate Education

Diploma in Commerce and Administration, ADP-Studies (17 degrees all very good)

Raahe Business College

Marticulation Examination (L), General Upper Secondary School (9.5)

Haukiputaan lukio


Areas of expertise:  maintaining property rentals; real estate development, finance and management

Social skills: negotiation, selling, closing and customer service skills. 

Computer skills: Windows OS, Mac OS X, MS Office 

English language skills: speaking (good),  understanding (very good), writing (good),  reading (very good)


Joined Rotary in 2004. Responsible for Public Relations in Rotary District 1400 since 2012, Chairman of the Committee.

Forever Business Owner;  promoting and selling wellness, fitness and beauty products

Singing (soprano) and gardening