• Sydney, Australia, AU NSW
Ian Gray

Ian Gray

Marketing & Communications Manager

Summary

Creative and passionate Marketing Manager within the Corporate Events, Travel, Tourism, Music & Entertainment sectors. I currently work in the corporate and commercial field of conferences and special events with various sectors such as B2C and B2B. Adaptable, nimble, enthusiastic and flexible approach to every project I have been involved in.

Extensive experience across many sectors, focused, level-headed under pressure with special attention to detail.

Specialties: Marketing, Advertising, PR, Media, Travel & Tourism, Destination Marketing, Partnerships, Content Management for websites & HTML experience, managing web development, presentation, planning and managing budgets, advanced skills in desktop applications.

Work History

Work History

Marketing and Communications Manager

Nov 2014 - Present
Axis Events Group
Marketing and Communications Manager at (1 year 6 months) Marketing & Communications Manager to enhance the services provided to existing client portfolio in a technology lead industry. Reigniting the drive for new business using social, direct and traditional forms of communication. Redefining the companies credentials developing new collateral and a 21st Century look and feel for the company.

Marketing Manager

Apr 2011 - Nov 2014
Resourceful Events Pty ltd
Marketing Manager at (3 years 8 months) Endtoend management of the marketing process of speciality conferences in the Mining, Oil & Gas industry within Australia. Including the following functions.* Creating Association and Media Partnerships with industry bodies and publications to best promote the events.* Database management including growth and atrition* Execution of marketing plans with Electronic & traditional Direct Marketing, enewlsletters and annoucements to a highly targeted audience.* Maintaining individual event websites including speaker profiles and program content.* Managing the Direct Marketing process inlcuding brochure design, print and mail house in Hong Kong & Perth.* Maintaining online presence and managing google analytics and EDM clickthrough rates.* Advise and manage the online presence with media and association partners to ensure maximum awareness amongst key target audiences through organic & paid advertising.* Manage the marketing function of our internal relationship with internal stakeholders including Aspermont Group which publishes Resources related information online and in print through titles such as Australia's Mining

Marketing Manager

Apr 2011 - Nov 2014
IMARC Melbourne
Marketing Manager at (3 years 8 months) Page1 End to end marketing of the inaugural flagship Conference and Exhibition, International Mining and

Founder/director

Dec 2007 - Nov 2011
Rock and Pop Tours
Founder/Director at (4 years) Conceived and founded Rock and Pop Tours which was probably the first speciality tour company specialising in guided tours to some of the rock epicentres on the globe.

Account Manager

Apr 2007 - Apr 2011
OnQ Event Management
Creative Account Manager at (4 years 1 month) Full service event management company Boutique incentives and special events both domestically and internationally. Ensuring ROI on event services with customers, clients and employees.

Director

Apr 2005 - Apr 2011
Blank Canvas Marketing & Promotions
Director at (6 years 1 month) Blank Canvas Marketing & Promotions is a boutique marketing consultancy that works within the Events, Incentive, Travel and Leisure industry. We also consult to the entertainment industry as we have over 15 years of involvement bothhere in Australia, New Zealand and the UK.

Sales Manager

Oct 2007 - Oct 2009
ACT
Sales Manager NSW/ at Best of Asia Travel Marketing (2 years 1 month) I was the Sydney-based representative for Best of Asia Travel Marketing NSW/ACT metro region, providing specialised travel & ground operations to outbound Australian travel industry. We represented well respected companies throughout Asia including Dusit Hotels International, Exotissimo(South East Asia), Borneo

Marketing

May 2002 - Apr 2007
Axis Events Group
Marketing & Business Development Manager at (5 years) New Business Development and Marketing Manager for Axis Events Group including Axis Corporate Travel. Headed up successfulbidsfor PCO contracts with McDonalds Family Restaurants(700 pax), Dairy Page2 Farmers(Newcastle), Australian Family Lawyers(100+ pax Fiji), ING Taiwan(1800 pax inbound, Sydney)

Strategic Label Manager

Nov 1996 - Nov 2001
EMI Music Australia
Strategic Label Manager at (5 years 1 month) Responsible for the release to market of new music and reissued back catalogue titles. Manage budget and marketing plans for various retail and television driven campaigns. Some of the campaigns included

Education

Education

Bachelor of Commerce

1987 - 1989
University of Otago

Majors: Marketing & Economics also studying Philosophy and International Marketing

Top Ten Skills

Skills

Microsoft Office Applications

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