Sr Marketing Manager
I enjoy being an integral part of the Yahoo!'s Marketing team working on marketing for mobile and connected devices.
- Below a list of products where I shaped and executed the go to market strategies for launch:
Ø Livestand - a personalized digital magazine app for the iPad
o Marketing efforts drove 25% of downloads.
o App ranked #1 in overall category and news category.
o App was featured as "App of the week" by Apple.
Ø Fantasy Football'11 (Universal iOS app and Android)
o This was the first multi platform app launched by Yahoo!
o Marketing efforts drove 23% of overall downloads.
o Cross promoted mobile campaign with online "You Belong with Us" campaign and increased mobile engagement by 30% of registered fantasy football users.
o Launched interactive video ad on iPad front page which outperformed projected goals.
Ø MarketDash (iPad)
o Marketing efforts successfully seeded the app at launch and drove 27% of downloads.
o Email campaign propelled the app to the top 25 apps in the overall category.
o On device media out performed other media by 50%.
Ø Mobile Home - a rich media microsite for Yahoo!'s mobile products (HTML 5 - iPhone and Android)
o Launched marketing campaigns on net and off net to drive traffic to a rich media micro-site experience with virtual reality.
o Average user was highly engaged and spent almost 3 minutes within the iAd like experience.
o 26% of the traffic returned to the site and 18% downloaded apps.
• Managing relationships in close partnership with fellow marketing and product teams, this includes working with internal and external groups including agency partners, communications and brand.• Planning and executing strategies designed to increase awareness, acquisition, engagement and retention for Yahoo!’s products.• Identifying, awareness, acquisition and engagement the largest and most valuable audiences around the world by driving consumer behavior through integrated marketing programs. • Collaborating with regional marketing teams and corresponding PC marketing teams to ensure programs are in line with other corporate objectives.• Collaborating with product teams to define and implement in-product marketing programs and instrumentation for tracking..• Managing multiple programs that span various marketing channels including in-product merchandising, advertising, social media, email, events, and promotions.