Seema Vora

Seema Vora


Seasoned marketing professional with a broad set of early stage and mature company experience.

  • Over 13 years in marketing with 7+ years experience in mobile/online product marketing.
  • Proven ability to generate revenue through win/win negotiating and solution based strategies.
  • Solid project and team management skills with the ability to plan strategically and execute tactically.
  • Resourceful, innovative and solution oriented. Finding potential clients is only the beginning. Knowing what they want and matching your service to their goal is paramount. Follow up is also vital to ensure a mutually beneficial relationship.
  • Extensive knowledge of the mobile space, particularly mobile/digital content, user experience management, mobile marketing, mobile advertising, SMS advertising and carrier relations.
  • Media buying and managing marketing mix across diverse channels like digital, mobile, print, TV, trade shows, search and social.
  • Experienced in product marketing, market research, product development, mobile payments, consumer promotions and monetization.
  • Launched and managed multiple successful acquisition and retention campaigns for subscription and non-subscription based products.
  • Detailed understanding of consumer behavior as they shift their usage from PC to mobile/tablet.
  • Understanding of the app ecosystem and optimization needed to increase discovery of apps
  • Experienced in marketing for gaming platforms where acquisition funnel involved micro payments and in game digital goods. 

Work History

Work History
Oct 2010 - Present

Sr Marketing Manager


I enjoy being an integral part of the Yahoo!'s Marketing team working on marketing for mobile and connected devices. 

  • Below a list of products where I shaped and executed the go to market strategies for launch:

Ø  Livestand - a personalized digital magazine app for the iPad

o  Marketing efforts drove 25% of downloads.

o  App ranked #1 in overall category and news category.

o  App was featured as "App of the week" by Apple.

Ø  Fantasy Football'11 (Universal iOS app and Android)

o  This was the first multi platform app launched by Yahoo!

o  Marketing efforts drove 23% of overall downloads.

o  Cross promoted mobile campaign with online "You Belong with Us" campaign and increased mobile engagement by 30% of registered fantasy football users.

o  Launched interactive video ad on iPad front page which outperformed projected goals.

Ø  MarketDash (iPad)

o  Marketing efforts successfully seeded the app at launch and drove 27% of downloads.

o  Email campaign propelled the app to the top 25 apps in the overall category.

o  On device media out performed other media by 50%.

Ø  Mobile Home - a rich media microsite for Yahoo!'s mobile products (HTML 5 - iPhone and Android)

o  Launched marketing campaigns on net and off net to drive traffic to a rich media micro-site experience with virtual reality.

o  Average user was highly engaged and spent almost 3 minutes within the iAd like experience.

o  26% of the traffic returned to the site and 18% downloaded apps.

• Managing relationships in close partnership with fellow marketing and product teams, this includes working with internal and external groups including agency partners, communications and brand.• Planning and executing strategies designed to increase  awareness, acquisition, engagement and retention for Yahoo!’s products.• Identifying, awareness, acquisition and engagement the largest and most valuable audiences around the world by driving consumer behavior through integrated marketing programs. • Collaborating with regional marketing teams and corresponding PC marketing teams to ensure programs are in line with other corporate objectives.• Collaborating with product teams to define and implement in-product marketing programs and instrumentation for tracking..• Managing multiple programs that span various marketing channels including in-product merchandising, advertising, social media, email, events, and promotions.

Apr 2010 - Oct 2010

Global Director of Marketing


GetJar is the world¹s largest free app store with over 2 billion downloads to date. The company distributes more than 350,000 mobile applications for Android and 395,000 developers have registered with GetJar to distribute their apps. In 2011, GetJar was named as one of the 'Ones To Watch' by GigaOM Europe.

  • Managed collateral and all marketing executions for driving consumer awareness and acquisition for GetJar's online and mobile sites.
  • Helped formulate the US/UK digital marketing plan to push traffic to GetJar's mobile and online site.
  • Manged online & mobile campaigns (Admob, TapJoy, Amobee, RingRing Media) and subsequent campaign analysis to evaluate performance.
  • Pro-active content management of the catalog on GetJar to maximize downloads, identify trends and opportunities and guide sales on content sourcing.
  • Identify and build partnerships with third party Online /Mobile partners to drive traffic to GetJar.
Feb 2007 - Apr 2010

Sr. Director Marketing and Biz Dev


Playphone is a leader in mobile entertainment providing a ground-breaking mobile gaming platform - PlayPhone Social, which leverages gamers' social graphs to seamlessly connect friends, locate popular games and share live multiplayer gaming across smartphone platforms.

  • Primary responsibility includes customer acquisition, product marketing, PR, user engagement, retention and revenue growth.
  • Introduced social gaming platform into the market with virtual goods and micro payments
  • Managed global consumer marketing, online acquisition for online and mobile sites including brands like Wal-Mart, Best Buy, ABC, Cartoon Network, NBC Universal, Adult Swim and many more leading brands. 
  • Provided leadership and direction with a media budget of $50M, monetized 15 million unique visitors a month via sponsored advertising feeds, lead generation and display advertising.
  • Continuously identified new traffic sources, incorporating testing and graduation plans to maintain a profit margin of 20%.
  • Managed the SEM Service Agency business unit. Working closely with the development team to create customer support processes, technical implementation documentation and client reporting functionality. Generated 300K+ revenue within the first year through organic traffic.
  • Initiated and implemented the business plan for a new Lead Generation business unit; working closely with the development team to determine functionality, business rules and design of platform within a six month time-frame.
  • Acquisition plan with a media budget of over $1 million/month.
  • Accountable for the brand and marketing stewardship, developing and closing new business opportunities for the Affiliate Marketing Network.
  • Develop and execute strategic marketing strategies to drive awareness and usage of NBC Universal mobile content. Partner closely with NBC Universal's operating units and mobile carrier partners to develop breakthrough consumer and sales marketing campaigns.
Feb 2005 - Feb 2007

Search Quality Evaluation Manager

  • My responsibility included protecting Google and its users from abuse and fraud for Google Search while ensuring trust and reputation not only for Search, but also for Google as a broader brand and company. 
  • Collaborated globally and cross-functionally with several internal stakeholders through effective relationship building, influence and communication. Demonstrated analytical thinking through data-driven decisions, charisma and ability to make a big impact.
  • Worked with Google’s advertising evaluation team focusing on enforcing policies by taking down and preventing spam, fraud and/or abuse for one of Googleメs major products (i.e. Search, Maps, AdWords, AdSense, etc.). 
  • Played a major role in developing the vision and strategy. Partnered with cross-functional stakeholders (Sales, Finance, Engineering, Product) to achieve this vision and strategy by setting up and maintaining processes that ensure a seamless user experience.
  • Evaluated search queries and the advertisements associated with online search, eCommerce, online payments or online advertising/publishing and supplied feedback on the relevance of the results. 
Oct 1997 - Dec 2004

Marketing Director

Kwality Foods

Kwality Foods has one of the fastest growing brands of ethnic ice creams. Launched new product into the marketplace and tripled annual sales.

Hired as a Marketing Manager and grew with the company to becoming a Director.

  • Created and executed marketing plans designed to increase the sales and profitability of products and services while providing industry specific solutions and product expertise. 
  • Driving the consumer marketing strategy, working closely with the VP of marketing, department heads of sales and product development to determine appropriate products to be offered in the context of the company’s overall strategies. 
  • Coordinate and collaborate consumer marketing projects with HQ team in NJ to ensure that projects have maximum impact, consistent messaging and best leverage global resources and influence. 
  • Taking ownership of supporting sales teams with sales tools, sales training, video, competitive analysis, collateral, demos, product reviews, public relations content and ongoing sales support. 
  • Identify and articulated clear definitions of target market customers based on market analysis as well as direct engagement with customers (focus groups).
  • Implementation of marketing vehicles including online communications, advertising, product design, sales presentations, trade shows, and other collateral including identification and tracking of ROI on these and associated efforts. 


Sep 1995 - Sep 1997


Montclair State University
Sep 1991 - May 1995


SNDT University