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Based in Malmo, Sweden, reporting to the President of Crawford Group, I am a Manager with strong experience in International Business and Business-to-Business Marketing.I consider myself to be a flexible, adaptable, and creative person who likes to lead by example and I believe that respect of and for my colleagues is a key factor of my success so far.I know how to unify people of different factions, work well in team and like to address problems or difficult situations I’m sometimes confronted to in a creative way. Taking decision is natural to me and I do that by analysing logically the situation. I can be tough when necessary. Usually I’m perceived as a serious and sociable person that likes to have fun.

Work experience

Jun 2009Present

General Manager / Product Owner CMS

Crawford Group

Crawford Monitoring Systems offers tailor-made combinations of software, hardware (Sensors on doors and levellers) and expertise to solve flow and facility management issues for customers with operations in the logistics business.We can help if you have:Facility Management issues Operational issuesEnergy issuesSecurity issues

Jan 2006May 2009

Business Development Manager

Crawford Group

Business Development is responsible for Marketing, M&A, special projects (Re-organisation, ETC), The Greenhouse, an organisation to nurture and boost our Start up businesses.In within business development I am responsible for:Crawford Monitoring Systems (CMS) CMS is a Business unit that have been built up to develop, sell, install and maintains Logistic systems software products based on the machine-to-machine communications technology.Segment development: Defining and developing an enhanced value proposition for targeted segments (Transport, Logistics & Retail). Corporate functions: I work with the management of Merger & Acquisition processes; by identifying potential acquisition target and preparing the due diligence and being a part of the due diligence team. As business development is coordinating special projects I have been involved in programs such as sales efficiency, solutions selling and portfolio extension.

Mar 2003Jan 2006

International Product Manager

Cardo Door

My mission was to build up a Business Plan for these product ranges and analyse the market (potential and needs) and of course to monitor our competitors. I identified the actions to be taken to improve the quality and the profitability of my Product Portfolio (R&D activities, Price Management) and followed up the development of a new product generation.On the same time I managed the production of the Marketing and communication plan so that when the new product generation was ready we could successfully launch it in 16 European countries in China and Middle East.

Jun 1997Dec 2001

Project Manager

hafa manutention



Advanced Industrial Marketing Strategy


executive education