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Over ten years experience working in digital in agency and client-side roles, most recently as Director of eBusiness at the largest credit union in Canada. My strength is solving client’s business problems using digital strategies, as well as new business development, building strategic relationships and digital product development, notably in mobile.I am looking for a senior leadership role at a digital agency or a similarly innovative and creative company.Skills:• Strategic, creative and campaign planning and execution• Thought leadership in mobile, social, digital and traditional marketing• New business development and account management• Departmental leadership, direction and budgetary responsibility

Work experience

Jan 2011Oct 2012

Director, eBusiness

Coast Capital Savings

• Led a “branch of the future” initiative to define and develop how technology can be used within the branch resulting in the development of an award-winning retail iPad app; led agency engagement with Ziba Design of Portland, Oregon• Managed a team of five responsible for all Coast digital channels, including public websites, online banking, mobile channels and corporate intranet• Set strategic direction for digital engagement with Coast’s 500,000 customers• Managed a $2 million annual operating budget, achieving consecutive 5-10% cost reductions during years of considerable growth• Defined and socialized a vision of how Coast can leverage digital channels to enhance the customer experience, including the introduction of iPad technology to branches and overhauls of online application forms and optimized site designs resulting in 6X improvements in conversion• Launched Coast’s first iPhone App resulting in 20,000 downloads in the first month and 4+ star reviews on iTunes• Member of the Central 1 Credit Union Direct Banking Strategy Committee, responsible for advising on the digital product development road map for 400+ Canadian credit unions

Dec 2008Sep 2009

Technology & Marketing Strategy Consultant

The Sabu Effect Digital Consulting

• Clients: Wasserman Advertising, Bratface Marketing, Grow Communications, 3rdWhale Mobile, Healthy Living by Lori, JayKco Guitar Straps• Consulted with small to medium-sized businesses to define digital strategies and executed on those strategies by producing custom websites, mobile apps, and ecommerce platforms

Jul 2007Apr 2008

Product Marketing Lead

ActiveState Software Inc.

• Led a cross-functional team of five to concept, design and develop Facebook apps resulting in 25,000 users in three months while in beta testing• Developed an SMS platform service for developers which was spun off as Zeep Mobile • Defined strategy and vision while working closely with the CEO and senior leadership

Apr 2004Jun 2007

Product Manager


• Clients: Sprint Wireless, Boost Mobile• Established and led a four-person product management team which developed and maintained the product road map for mobile social networking products on WAP, SMS, Java and BREW technology platforms• Managed largest account (Sprint Wireless) and cultivated new business opportunities• Designed and managed the development of proprietary, real-time online community monitoring application used by the AirG customer support team• Working with two of our largest clients (Sprint Wireless and Boost Mobile), developed and executed national promotional campaign resulting in $2.5 million in additional

Jan 2001Feb 2002


TC Reaktor

Clients: MTV, Coca-Cola, Fender, Daimler-Chrysler• Led all agency new business development which resulted in winning new work with top brands, such as MTV• Managed all new projects from strategic planning to delivery, ensuring projects were completed on time and on budget• Recipient of the national advertising award, Cyber Kreatura, for development of a digital music promotional site for Coca-Cola

Mar 1998Jan 2001

Interactive Team Lead (previously Account Manager)

Upstairs Young & Rubicam

• Clients: Ericsson, Citibank, Idea (wireless telcom), Danone, DAF Trucks, Heinz• Launched the first digital team of any major advertising agencyin Eastern Europe• Handled new business development, creative and technical direction on all projects• Exceeded first year projections by more than 100%


Sep 1994Dec 1998

Bachelor of Commerce