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Education

Dec 2005Present

Master of Business Administration

UNIVERSITY OF TULANE
Dec 2004Present

Master of Business Administration

UNIVERSITY OF CHILE
Nov 2000Present

Commercial Engineering

GABRIELA MISTRAL UNIVERSITY

Work experience

2008Present

Head of Business development Multimedia and System integration

ERICSSON MALAYSIA

Ericsson is the leading telecommunication network and solutions provider in the world.

  • Define and roll out the Marketing and sales plan for Multimedia portfolio
  • Define key sales areas and create business development activities for reaching target
  • Engage with customer on consultative sales project in areas like Mobile TV, Advertising, MVNO, IPTV, Messaging, VAS and Service delivery platform
20072008

Senior Multimedia Marketing Manager

ERICSSON SOUTH EAST ASIA

Ericsson is the leading telecommunication network and solutions provider in the world.

  • Analysis of current mobile operator situation in Asian Market
  • Develop an strategy for partnering with marketing department in creating new services
  • Launch marketing program workshops for help operators to find new business opportunities
20072007

Solution Manager Multimedia solutions - Ericsson Multimedia Solutions

ERICSSON AB

Ericsson is the leading telecommunication network and solutions provider in the world.

  • Strategic analysis for Multimedia area and opportunities un the telco industry
  • Develop and launch worldwide campaigns for TV and IMS.
  • Perform workshops and activities with customers to increase business opportunities.
  • Prepare materials and tools to support sales & marketing activities.
20062007

Business developer manager Multimedia & SI

ERICSSON SOUTH LATIN AMERICA

Ericsson is the leading telecommunication network and solutions provider in the world.

  • Support and help in the creation of new sales opportunities in Mobile TV, Messaging and IMS
  • Perform workshops and activities with customers in Service layer area
  • Work in sales engagement and Go to market strategies for operators in Value added services
20042006

Tactical Marketing Director

LIBERTY GLOBAL COM ( VTR CHILE)

LGI is the leading international cable operator offering advanced video, telephone, and Internet access services.      

  • Reporting to Marketing & Product VP.
  • Managed a team of 10 staff developing go-to-market strategy for the company.
  • Developed a sales strategy in conjunction with regional managers of the company.
  • Worked with the Sales director to identify potential markets.
  • Expand sales channels to include retail and strategic partnerships with coopetitors.
  • Developed product bundling strategy in order to increase customer ARPU.
Mar 2002Mar 2004

Regional Sales and Marketing Manager

LIBERTY GLOBAL COM ( VTR CHILE)
  • Reporting to the Regional sales VP
  • Managed a team of 11 staff developing regional sales strategy
  • Developed a sales plan in conjunction with the regional sales Director
  • Worked in conjunction with Sales department to design and implement direct marketing campaigns to end users in order to increase sales and product up take and add on sales.
  • Develop a customer loyalty plan with customer service area in order to reduce company's churn
20002002

Marketing and Sales Manager

HELP

Help Company is the South America leading company supplying emergency medical services to residential clients in Santiago, Valparaiso and Concepcion. .

  • Reporting to the Sales & Marketing Director
  • Managed a team of 6 staff developing and supporting the sales plan.
  • Developed sales strategy plan in conjunction with the Sales team managers.
  • Developed sales methodologies/processes in conjunction with sales teams.
  • Identify, prioritize, and structure the capturing of market opportunities.
Feb 1999Mar 2000

Operation analyst

HELP

Help Company is the South America leading company supplying emergency medical services to residential clients in Santiago, Valparaiso and Concepcion

  • Reporting to the COO
  • Performed internal and external benchmarking metrics and best practices for operation efficiency & effectiveness, focusing on productivity/costs, service delivery, and customer satisfaction.

References

Daniel Dominguez

“Sebatian is an excelent working man; His compromise all time exceeded my expectations. Hi is a natural leader for his teams and a possitive influence for his partners. I recommend him especialice for commercial areas.”

Ramon Canas

“Sebastian is a great professional with a deep knowledge in telecom business. He is a high contributor for strategic analysis, always adding value and ideas to increase the business. I had worked with Sebastian at VTR and I enjoyed the experience. He has very good contacts, rapport and negotiation skills. Sebastian makes things happen.”

Marcelo Gallota

“Sebastian is a really talented person. I had the pleasure to have him reporting to me and his hability as a fast learner, networker and team worker were really impressive.”

Rahul Hukku

“Sebastian is a true professional & a diligent worker. If something is assigned to him, he makes sure it is done; within time. Also; his Selling tactics & sales acumen is quite astounding. He is a great people's person & it has been a pleasure to be working with him.”

Interviews

Publications

Portfolio

Latest presentations

SKILS AND QUALIFICATIONS

  • Fluent English and Spanish. Intermediate German
  • Microsoft office advanced skills
  • NLP practitioner certificate

PRESENTATIONS 2008 - 2009

2009Innovative & Cost-effective Advertising  – Marcus Evans                                      “Mobile advertising – Bringing innovation to the market”, MY

2009Frost & Sullivan - Mobile Broadband Asia Pacific Summit 

“Mobile advertising – The service provider opportunity”, MY

2009Volvo ocean race speaker

“Digital natives – A new segment driving innovation”, Sg

2008GoMobile 

“Go to marketing strategies for new services”, My

2008Mobile Learning congress 

“The future of communications”, My

2008WCIT 2008 

“New services in the Multimedia marketplace”

2008 Mobile Media for Content Consumers IFRA

“Enriched communication and Media 2.0”

2008Asian publisher convention speaker

Singapore, Sg

EXECUTIVE TRAINING

Feb 2007        NEW MEDIA AND TELECOM PROGRAM                       IESE Business school, Spain May 2007        TELECOM INDUSTRY PROGRAM                                  Boston University, US Apr 2007          STRATEGIC MANAGEMENT PROGRAM                        IMD, Switzerland Mar 2007         EXCELLERATE LEADERSHIP PROGRAM                    Ericsson, China Dic 2003          BUSINESS MANAGEMENT                                              Universidad Católica Chile Mar 2001         BALANCED SCORECARD                                                Universidad Católica Chile