Sebastian Barros

Education

Education
Dec 2005 - Present

Master of Business Administration

UNIVERSITY OF TULANE
Dec 2004 - Present

Master of Business Administration

UNIVERSITY OF CHILE
Nov 2000 - Present

Commercial Engineering

GABRIELA MISTRAL UNIVERSITY

Work History

Work History
2008 - Present

Head of Business development Multimedia and System integration

ERICSSON MALAYSIA

Ericsson is the leading telecommunication network and solutions provider in the world.

  • Define and roll out the Marketing and sales plan for Multimedia portfolio
  • Define key sales areas and create business development activities for reaching target
  • Engage with customer on consultative sales project in areas like Mobile TV, Advertising, MVNO, IPTV, Messaging, VAS and Service delivery platform
2007 - 2008

Senior Multimedia Marketing Manager

ERICSSON SOUTH EAST ASIA

Ericsson is the leading telecommunication network and solutions provider in the world.

  • Analysis of current mobile operator situation in Asian Market
  • Develop an strategy for partnering with marketing department in creating new services
  • Launch marketing program workshops for help operators to find new business opportunities
2007 - 2007

Solution Manager Multimedia solutions - Ericsson Multimedia Solutions

ERICSSON AB

Ericsson is the leading telecommunication network and solutions provider in the world.

  • Strategic analysis for Multimedia area and opportunities un the telco industry
  • Develop and launch worldwide campaigns for TV and IMS.
  • Perform workshops and activities with customers to increase business opportunities.
  • Prepare materials and tools to support sales & marketing activities.
2006 - 2007

Business developer manager Multimedia & SI

ERICSSON SOUTH LATIN AMERICA

Ericsson is the leading telecommunication network and solutions provider in the world.

  • Support and help in the creation of new sales opportunities in Mobile TV, Messaging and IMS
  • Perform workshops and activities with customers in Service layer area
  • Work in sales engagement and Go to market strategies for operators in Value added services
2004 - 2006

Tactical Marketing Director

LIBERTY GLOBAL COM ( VTR CHILE)

LGI is the leading international cable operator offering advanced video, telephone, and Internet access services.      

  • Reporting to Marketing & Product VP.
  • Managed a team of 10 staff developing go-to-market strategy for the company.
  • Developed a sales strategy in conjunction with regional managers of the company.
  • Worked with the Sales director to identify potential markets.
  • Expand sales channels to include retail and strategic partnerships with coopetitors.
  • Developed product bundling strategy in order to increase customer ARPU.
Mar 2002 - Mar 2004

Regional Sales and Marketing Manager

LIBERTY GLOBAL COM ( VTR CHILE)
  • Reporting to the Regional sales VP
  • Managed a team of 11 staff developing regional sales strategy
  • Developed a sales plan in conjunction with the regional sales Director
  • Worked in conjunction with Sales department to design and implement direct marketing campaigns to end users in order to increase sales and product up take and add on sales.
  • Develop a customer loyalty plan with customer service area in order to reduce company's churn
2000 - 2002

Marketing and Sales Manager

HELP

Help Company is the South America leading company supplying emergency medical services to residential clients in Santiago, Valparaiso and Concepcion. .

  • Reporting to the Sales & Marketing Director
  • Managed a team of 6 staff developing and supporting the sales plan.
  • Developed sales strategy plan in conjunction with the Sales team managers.
  • Developed sales methodologies/processes in conjunction with sales teams.
  • Identify, prioritize, and structure the capturing of market opportunities.
Feb 1999 - Mar 2000

Operation analyst

HELP

Help Company is the South America leading company supplying emergency medical services to residential clients in Santiago, Valparaiso and Concepcion

  • Reporting to the COO
  • Performed internal and external benchmarking metrics and best practices for operation efficiency & effectiveness, focusing on productivity/costs, service delivery, and customer satisfaction.

SKILS AND QUALIFICATIONS

  • Fluent English and Spanish. Intermediate German
  • Microsoft office advanced skills
  • NLP practitioner certificate

PRESENTATIONS 2008 - 2009

2009Innovative & Cost-effective Advertising  – Marcus Evans                                      “Mobile advertising – Bringing innovation to the market”, MY

2009Frost & Sullivan - Mobile Broadband Asia Pacific Summit 

“Mobile advertising – The service provider opportunity”, MY

2009Volvo ocean race speaker

“Digital natives – A new segment driving innovation”, Sg

2008GoMobile 

“Go to marketing strategies for new services”, My

2008Mobile Learning congress 

“The future of communications”, My

2008WCIT 2008 

“New services in the Multimedia marketplace”

2008 Mobile Media for Content Consumers IFRA

“Enriched communication and Media 2.0”

2008Asian publisher convention speaker

Singapore, Sg

EXECUTIVE TRAINING

Feb 2007        NEW MEDIA AND TELECOM PROGRAM                       IESE Business school, Spain May 2007        TELECOM INDUSTRY PROGRAM                                  Boston University, US Apr 2007          STRATEGIC MANAGEMENT PROGRAM                        IMD, Switzerland Mar 2007         EXCELLERATE LEADERSHIP PROGRAM                    Ericsson, China Dic 2003          BUSINESS MANAGEMENT                                              Universidad Católica Chile Mar 2001         BALANCED SCORECARD                                                Universidad Católica Chile