Sean Otto

Sean Otto

Objective

Evangelist for the consumer experience.

Summary

A unique research psychologist with 5 years experience researching and implementing Consumer Insights, 3 years experience in Community Management / Social Media, 2 years experience in Marketing Product Development. My primary desire is to offer clients who may have complex market and product inquiries a creative and fresh perspective regarding consumer needs and preferences and market conditions. I design, field, analyze and report complex research studies. I manage studies that rely on outside suppliers. I build and manage consumer and business research panels and I am an experienced user of targeted panel respondents. I manage projects that require cross-organizational integration and cooperation. I have a passion about market research design and data visualization and pride myself in creatively applying many of the modern Web 2.0 methodologies.

Work History

Work History
Feb 2008 - Present

Consumer Insights - Community Development

U30 Group
I do Consumer Insight research and Community Management for U30's clients. A whole lot of fun! Some of my duties include: Managing research projects through all phases of research design, data collection, analysis, and presentation leading to a variety of strategic and tactical decisions impacting bottom line sales and increased consumer and competitive awareness Managed proprietary consumer social communities (panels) used for market research purposes Monitored consumer trends via various Social media outlets (Facebook, Myspace, Twitter, etc.)
May 2007 - Oct 2007

Director of Panel Development

Polimetrix / YouGov
Market Research / Consumer Insights: •Developed, implemented and analyzed a community experience using SEO, SEM and online campaigns increasing growth 150% while reducing costs and streamlining procedures. •Responsible for operations of survey services (EFM) managing implementation and client relationships . •Responsible for Marketing campaigns and analytics for various panel recruitment activities. •Developed a BI/CRM system for key business metrics and growth effectively increasing response time to resolving issues, increasing loyalty and panelist satisfaction. •Managed and developed an internal community on politics with over 1 million active members.
Apr 2003 - Jul 2007

Adjunct Professor

I was a graduate student teaching statistical courses and organizational psychology courses. After I graduated I was teaching a Market Research courses to business students at the Marriott School of Management. It was an applied course where students did market research for local companies.
Mar 2002 - Mar 2007

Adjunct Professor

Stevens Henager Community College
During my graduate education I had the opportunity to teach computer courses. This was a wonderful opportunity to not only learn more about MS Office programs and computers in general, but to help individuals who were transitioning careers or enter a career at a later age get educated. Some of the courses I taught were: -MS Word (Beginning through advanced) -MS Excel (Beginning through advanced) -MS PowerPoint (Beginning through advanced) -MS Access (Beginning through intermediate) -Adobe Photoshop, (Beginning) -Adobe Flash, (Beginning) -Graphic Design (Beginning) -Database Design (Beginning)
2005 - 2007

Director of Client Research & Development

Qualtrics, Inc.
I did a variety of things and really enjoyed the grass roots work at Qualtrics. I loved developing EFM (survey software) solutions for clients and providing analysis for their projects. The business development and strategy coupled with analytics was what I really enjoyed the most. I also: •Developed Marketing & Customer insight communities, internal and external for Global 2000 companies. •Conceptualized, developed, and managed a corporate survey software solution (EFM) used in Global 2000 companies (managed a team of 5 programmers). •Managed the research team responsible for full-service MR analysis projects including Conjoint, Concept-Tests, Segementation, Branding & Consumer Satisfaction. •Designed, analyzed and developed reporting of survey and questionnaire data for Fortune 500 companies on wide range of HR & Market Research projects (Employee Pulse, Succession Planning, 360 Feedback, etc.). •Managed vendor relations and negotiated contacts.
May 2003 - Sep 2003

Talent Management / Organizational Development Intern

The Thomson Corporation
The Internship was a blast! I learned alot and watched alot. Some of my activities were: •Co-Conceptualization of a succession planning database--Thomson Talent Management System-- to monitor, evaluate, and manage the talent in the organization across five different international business groups. •Developed an individual data analysis and data presentation tool for Thomson Talent Management System
Mar 1999 - Mar 2003

Inbound Senior Level Customer Support Technician

Sento
A great job in College! I was an inbound tech support representative for NAI (Network Associates Inc) for 1,000 users plus EMEA, English and German speaking clients. I was also responsible for a team of 10. I really developed my problem solving skills related to technology and I love the client relationships I developed.
Jul 1997 - Dec 2001

Senior Salesman

Ritz Camera Centers
I sold cameras! I loved it, so much fun. I also developed my passion for photography through this experience. I also saw the integration and development of Digital Cameras to the market place. A retail experience I draw from because introducing something new to a society takes time and is always full of surprises!

Education

Education
2001 - 2005

PhD

Three courses of interest stand out most in my experience. An Information Systems class on Change, a Knowledge Management course and the most enjoyable of all, an applied Competitive Intelligence course. All amazing and perspective changing!
2001 - 2004

M.S.

http://www.byu.edu

My first real introduction to Human Behavior and Research and never ending love affair with it.

1993 - 2000

B.S.

http://www.byu.edu

Opened the brain, poured it all in, learned that life is always bigger than you assume it is.