• Thornhill ON
  • sferenci1@yahoo.com
Sean Ferenci

Sean Ferenci

Director of Product Management


  • Improved Systems With Intelligence thermal camera margins by 20%
  • Commercially launched 50% of GE Digital Energy's new products, in 2012, now accounting for a large portion of Industrial Meter and Communications sales.
  • Responsible for managing OEM relationships at both GE Digital Energy and Systems With
  • Navigated new suppliers successfully through the on-boarding process at GE.

Work History

Work History

Director of Product Management

Oct 2012 - Present
Systems With Intelligence
  • Responsible for all major marketing deliverables including tradeshow planning, product literature, staffing recommendations, and sales support activities.
  • Successfully launched a substation industrial computer through Eaton-Cooper, a Fortune 500 company, this was Systems With Intelligence’s first OEM launch.
  • Coordinated, organized and ran 6 Tradeshows per year. Duties involved booth design and development, writing/presenting industry papers, staging and set-up.
  • Produced product road-map and implemented proto-types to build business cases. This included development of new housing for thermal cameras which improved margins by 20%, development of  an industrial computer for the oil & gas market and an API design for the video recorder.  All of these new products allowed Systems With Intelligence to expand its markets.

Product Manager

Oct 2010 - Oct 2012
General Electric, Digital Energy
  • Responsible for GE Digital Energy's Industrial Communications and Industrial Meter product portfolios.
  • Created system level solutions through product development with OEM product vendors. For example, introduced a substation network clock, and a compatible network Ethernet switch, which allowed the GE sales force to bundle these products with their flagship products beating out boutique competitors.
  • Collaborated with purchasing, and engineering departments to successfully on-board a new OEM partner. Successfully launched new products from this vendor 6 months later. 
  • Developed and executed a product launch plan to quickly modernize the Industrial Meter and Ethernet Switch portfolio. This resulted in 6 industrial meters and 3 industrial switches being released in two years, more commercial launches than the previous five years combined for these portfolios.

Product Manager

Mar 2008 - Oct 2010
  • Product Manager for RuggedCom's product line of industrially hardened Ethernet routers and
    Developed pricing strategy, marketing materials and organized release schedule.
  • Improved sales force effectiveness through sales roadshows, customer visits, and supporting
    product demonstrations.
  • Ensured new product shipments were made by shepherding orders through inside sales,
    engineering and manufacturing stages.

Programmer/Analysis (Contract Position)

Mar 2007 - Mar 2008
ShareOwner Investments
  • Developed and maintained two websites according to layout and content specificationsprovided by the firm's graphic designers.

Sales Engineer

Dec 2004 - Aug 2006
Oracle Canada
  • Worked with territory managers to develop sales strategies for major accounts.
  • Presented solutions to the decision makers, and provided product or proof of concept
    demonstrations where required.

Team Leader

Apr 2003 - May 2004
  • Prepared pre-sales presentations which would outline CGI solution proposals to complex
    customer problems. Presentations were delivered in both French and English.
  • Performed the technical and resource planning for a 5 year, $5 million outsourcing project for a Bell Canada provisioning and management system.

Implementation Engineer

Feb 2002 - Jan 2003
Liberate Technologies
  • C++ programming, integrating an OSS/BSS solution for the cable television industry.

Systems Engineer

Oct 1997 - Oct 2001
Nortel Networks



Masters of Engineering, Computer Networks

Sep 2006 - Aug 2007
Ryerson University

Bachelor of Science, Electrical Engineering

Sep 1993 - May 1997
Queen's University at Kingston