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Work experience

General Manager – North Asia Region

Hershey International, Division of Hershey Food Corporation

Responsible for the strategic direction, organization and leadership of all business operations in China, Taiwan, Hong Kong and Korea. Directly in charge of developing and implementing business strategy that ensured profitable growth with full P&L responsibilities for assigned areas of operation, brand development and industrial investment projects. 

Jan 2007Present


Alexander East~Gate Consulting, LLC

Principal of Alexander East-Gate Consulting, LLC. an international firm  established as a two-way platform that provides U.S. and Chinese companies with vetted profession services, in-country know-how and relevant contacts for pursuing international trade and business opportunity.  We are focused on assisting American companies looking Eastward to develop business models for China and for Chinese companies looking Westward for investment opportunities.  Visit us at:


Deputy Executive Director / International Marketing

Hong Kong Trade Development Council (HK-TDC)

Responsible for international marketing promotions, brand development, creative/3D design, E-commerce, corporate communications and customer service for HK-TDC, the statutory organization charged with developing regional trade between world markets, HK and China and is one of the world’s leading trade organizations. 


Market Head – Greater China

Nestlé Group S.A., Nestlé Bottled Water (PVMT)

As Market Head of Greater China for Nestlé’s bottled water businesses, responsible for strategic planning, organization building and leadership of all business operations organized under the worldwide subsidiary, Perrier Vittle M.T.

Business Unit Manager - Eastern Division USA1994 – 1996

- Commercial Manager – Northern Zone USA1991 – 1994

- Regional Sales Manager – Mid Atlantic USA1989 – 1991


International Programs Manager

Jing Teah Language Institute of Taipei

Responsible for instructional systems design, digital programming and management of foreign staff and teachers.


International Marketing Manager

Spring Ho Industrial Company, Ltd.

Responsible for international marketing promotions, budget analysis, PR and advertising for a computer peripherals business.


Professional Worker I – Indonesia US-AID Projects

U.S. Administration for International Development

Worked as a "Professional Worker I" on an educational development project in a remote area of Eastern Indonesia's Maluku Islands.  Successfully developed government proposals, received approval from US-AID HQ to set-up an elaborate Learning Resource Center covering 10 Eastern Indonesia universities.


MS, Masters of International Management

University of Maryland UC

Bachelor of Science

Grand Valley State University



Innovative international executive with extensive brand marketing, business development and overseas management experience. A solid leader with proven success in:

·China/Asia market entry strategy and ongoing business operations

·Directorate level trade and economic development programming

·General management for Fortune 100 MNC Asia regional business units

·Organizational development experience in domestic US and overseas

·Industrial investment oversight including two start-up factory projects in China

·E-commerce and internet marketing business development

·Brand marketing for consumer products and service organizations

·Building and managing distribution networks across multiple markets

·Motivational public speaking, PR and corporate communications leadership

·Language skills in Chinese Mandarin, Indonesian and Spanish


ADVANCED innovative brand building initiatives, utilizing customer targeted segmentation research for understanding current and potential users resulting in dramatic increases in sales performance and profitability across the Asia regional markets.

INITIATED successful go-to-market strategies for two MNCs in the fast-moving consumer goods (FMCG) industry in Asia.As General Manager working with marketing, finance and operations to develop comprehensive winning strategies to improve market share, sales and profits.

TRANSFORMED stagnant organizations into motivated, loyal and competitive business units by implementing effective employee retention programs for key managers and conducting corporate core values initiatives resulting in an improved results and a desirable place to work.

ANALYZED commercial, operational and financial elements of >$100 M market-entry investment projects for China. Working with HQs, developed feasibility studies and managed the completion of several multi-million dollar factory projects, leading to the successful launch of several branded product lines in extremely competitive markets.

NEGOTIATED and directly managed the due diligence process for an acquisition of a sole venture company in Shanghai, China, providing an opportunity to build a new factory start-up adjacent to the acquired operation, catapulting the brands into a leadership position.

RESTRUCTURED an entire distribution network from three regional contract distributors, which managed importation and trade flow to wholesales, to a more efficient system using a decoupled operational facility and direct sales to thirty five city-level distributors, dramatically improving margins, operating income and quality control. 


Executive with extensive international, overseas experience seeking NGOs, Governmental and commercial firms looking for assistance with China/Asia trade and business models. 

Alexander East~Gate Consulting: the mission is to assist decision makers from both countries with practical advice, relevant services and tailored, individualized assistance. Contact us at: