ADVANCED innovative brand building initiatives, utilizing customer targeted segmentation research for understanding current and potential users resulting in dramatic increases in sales performance and profitability across the Asia regional markets.
INITIATED successful go-to-market strategies for two MNCs in the fast-moving consumer goods (FMCG) industry in Asia.As General Manager working with marketing, finance and operations to develop comprehensive winning strategies to improve market share, sales and profits.
TRANSFORMED stagnant organizations into motivated, loyal and competitive business units by implementing effective employee retention programs for key managers and conducting corporate core values initiatives resulting in an improved results and a desirable place to work.
ANALYZED commercial, operational and financial elements of >$100 M market-entry investment projects for China. Working with HQs, developed feasibility studies and managed the completion of several multi-million dollar factory projects, leading to the successful launch of several branded product lines in extremely competitive markets.
NEGOTIATED and directly managed the due diligence process for an acquisition of a sole venture company in Shanghai, China, providing an opportunity to build a new factory start-up adjacent to the acquired operation, catapulting the brands into a leadership position.
RESTRUCTURED an entire distribution network from three regional contract distributors, which managed importation and trade flow to wholesales, to a more efficient system using a decoupled operational facility and direct sales to thirty five city-level distributors, dramatically improving margins, operating income and quality control.