Work experience

Work experience

General Manager – North Asia Region

Hershey International, Division of Hershey Food Corporation

Responsible for the strategic direction, organization and leadership of all business operations in China, Taiwan, Hong Kong and Korea. Directly in charge of developing and implementing business strategy that ensured profitable growth with full P&L responsibilities for assigned areas of operation, brand development and industrial investment projects. 

Jan 2007 - Present


Alexander East~Gate Consulting, LLC

Principal of Alexander East-Gate Consulting, LLC. an international firm  established as a two-way platform that provides U.S. and Chinese companies with vetted profession services, in-country know-how and relevant contacts for pursuing international trade and business opportunity.  We are focused on assisting American companies looking Eastward to develop business models for China and for Chinese companies looking Westward for investment opportunities.  Visit us at:

2004 - 2006

Deputy Executive Director / International Marketing

Hong Kong Trade Development Council (HK-TDC)

Responsible for international marketing promotions, brand development, creative/3D design, E-commerce, corporate communications and customer service for HK-TDC, the statutory organization charged with developing regional trade between world markets, HK and China and is one of the world’s leading trade organizations. 

1989 - 2001

Market Head – Greater China

Nestlé Group S.A., Nestlé Bottled Water (PVMT)

As Market Head of Greater China for Nestlé’s bottled water businesses, responsible for strategic planning, organization building and leadership of all business operations organized under the worldwide subsidiary, Perrier Vittle M.T.

Business Unit Manager - Eastern Division USA1994 – 1996

- Commercial Manager – Northern Zone USA1991 – 1994

- Regional Sales Manager – Mid Atlantic USA1989 – 1991

1986 - 1989

International Programs Manager

Jing Teah Language Institute of Taipei

Responsible for instructional systems design, digital programming and management of foreign staff and teachers.

1984 - 1986

International Marketing Manager

Spring Ho Industrial Company, Ltd.

Responsible for international marketing promotions, budget analysis, PR and advertising for a computer peripherals business.

1982 - 1984

Professional Worker I – Indonesia US-AID Projects

U.S. Administration for International Development

Worked as a "Professional Worker I" on an educational development project in a remote area of Eastern Indonesia's Maluku Islands.  Successfully developed government proposals, received approval from US-AID HQ to set-up an elaborate Learning Resource Center covering 10 Eastern Indonesia universities.



MS, Masters of International Management

University of Maryland UC

Bachelor of Science

Grand Valley State University