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  • Entrepreneurial marketing leader with over 12 years experience driving brand awareness for a wide range of global organizations.
  • Strategic and concept planning, audience and market targeting, team leadership, negotiation and budgeting.
  • Social media marketing, Advertising campaigns, B2B marketing, Blogging, Community development, Marketing analysis, Facebook, Linkedin, Twitter.
  • Brand management and development, advertising, public relations, sponsorship development, and event promotions. Recognized for superior problem-solving, project management, relationship building, and strategic planning skills.

Work experience

Marketing & PR Manager / Event Coordinator


  • Managed and coordinated live music events for a popular nightclub in San Diego.
  • Planned, organized and scheduled entertainment events to accommodate up to 1,500 patrons.
  • Communicated with talent agencies and managers to determine artist’s availability and fees.
  • Successfully negotiated contractual agreements with agents to book various recording artists.
  • Reviewed and edited contracts in order to ensure scheduled dates and artist union provisions.
  • Developed strategic marketing programs to maximize event exposure throughout San Diego.
  • Served as a direct liaison to artists for hotel and transportation services and leisure activities.
  • Created and managed event budgets within entertainment funding guidelines and restrictions.

Executive Assistant to Talent Manager


  • Establish a systematic method for office to track time commitments and the completion of tasks.
  • Assisted talent manager’s office through various clerical aspects.
  • Effectively use travel and meeting policies and procedures to complete all aspects of travel and meeting arrangements and ensure accuracy.
  • In charge of reading, sending, and inputting on scripts for movies, and pilots.
  • Arrange and attend meetings as requested by CEO. This includes preparation of agendas, minutes transcription, coordination of catering, meeting notification to attendees, and preparation of presentation materials.

Director of Marketing & PR


  • Work directly with executive team to manage the company’s strategic brand marketing effort.
  • Guide the process of maintaining the brands visual content and information specific but not limited to team, product, event, retail and consumer marketing.
  • Implement CRM strategies to the enhance customer relationship cycle, including lead generation, sales, customer care and billing production.
  • Managed and directed creative team on all customer retention initiatives including e-newsletter campaigns, video development, print catalogue, reward programs and incentives.
  • Tradeshow manager in charge of showrooms in California Market Center, America’s Mart, Atlanta, ICFF in New York, and Magic in Las Vegas.
  • Executed photo shoots for catalogues, marketing collateral, and website, developed and maintained press kits, press releases, fact sheets, and all marketing material.
  • Company representative in charge of visual merchandising for all retailers.
  • Commission and execute publicity plans for national and international events, and serve as primary spokesperson to the press and general public.

Director of Marketing & PR

Om Records

  • Handle all facets of public relations operations by organizing special media events, publicity management, media relations, and event planning.
  • Internet advertising, email and database marketing, promotions, web analysis, search engine optimization and marketing, Internet affiliate programs, site development and enhancements.
  • Provide support of CRM functionality, tracking sales activities, marketing, customer service, and technical support to find attract and win new clients while nurturing and retaining existing customer base.
  • Seek, assess and develop strategic online marketing alliances with other relevant brands as well as current brands and partners.
  • Management and execution with all events including Winter Music Conference Miami, Amsterdam Dance Event, South by Southwest, and numerous traveling tours.
  • Build positive working relationships with key editors, reporters, and radio personnel that lead to increased media coverage.
  • Style, manage, and oversee photo shoots for artist collateral, from press shots to album covers.
  • Manage and create Social Media Outlet profiles and utilize for all releases, tours, contests.
  • Create all collateral for new releases and artists by developing all press releases, one sheets, biographies and other press related material.
  • Manage content and promotional messaging for various “new media” opportunities including pod casts and blogs. online banners and other promotional elements.
  • Create and execute regional activities for album release support such as in-stores, signings, and guest appearances.
  • Provide regional online, radio, TV, and print press for brand, artists, and tour support.

Marketing and PR Manager

The Krinsky Company
  • Provide direct assistance to CEO of Growth Marketing Strategy Consulting firm in conceptualization and administration of key marketing initiatives.
  • Responsible for execution, quality assurance, measurement, and reporting of all marketing activities.
  • Participate in brainstorming and strategizing on brand initiatives and programs including strategy summits, trade show programs, branding videos, and more.
  • Work with in-house and external design and production teams in a project management capacity.
  • Collaborate with team and customer to promote programs and campaigns to market client’s brand.
Mar 2011Present

Marketing and PR Consultant

Alliance for Living and Dying Well

  • Responsible for developing and managing strategic marketing and public relations initiatives that support business objectives.
  • Implement media relations strategies including press releases, conferences, media training, and online presence.
  • Event Planning and management, build volunteer program, develop strategic partner/sponsorships.
  • Manage SEO and link building campaigns, monitoring, and tracking progress, website and blog search engine optimization, social media promotion, and team member training.




Sempo Institute

Certification program in search engine marketing, copywriting, social media, and brand management.




Certification in artist and talent management.

Sep 1998Jun 2003


San Diego State University


Specialties Event Production Public Relations Branding and Identity Management Artist and Talent Management Event and Promotional Marketing Project Management SEO Copywriting Campaign Optimization Market Research/Web Analytics Budget Management Email Marketing Creative Advertising Social Media Strategy Account Management Client Services