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Work experience


Owner / Manager


2004...   Conceived a startup business...  opened a neighborhood fitness club specially designed for baby boomers. Learning experience: business plan production, business finance, operations, retail pricing, marketing, and cost controls.

2006...  My wife and I bought an existing small business, customizing and selling high-end window coverings, sold through homebuilders and interior decorators.  Within a year we expanded our marketing with a retail showroom in 2008.  But the financial meltdown killed our business and we had to close.  Learning experience: business finance, pricing, marketing, and cost controls.

Currently Completing an MBA degree...  May 2011


Director of Marketing


USBA is a non-profit service association offering specialized life and health insurance products and service solutions to members of the U.S. military and military veterans.

Senior Manager - Direct Marketing & Advertising

ü  Directed advertising, marketing, and customer service departments; $1.5MM annal marketing budgets.

ü  Designed successful life insurance lead generation print ads, sales collateral, and direct mail packets.

ü  Increased the generated leads for insurance financial product from 20K to 70K per year.

ü  Directed the creation and development of company's new lead-generation website.

ü  Initiated analytical segmentation and predictive modeling techniques for lead generation database.

ü  Initiated the use of national cable television as a low-cost lead-generation medium, resulting in a marked increase in business and a 20% reduction in lead costs.

ü  Led market strategy analysis to develop USBA's most successful insurance product, insuring 20,000 new customers.

üHandled bi-annual marketing presentations to the Board of Governors.

NOTE: I left this position voluntarily to start my own business.


Account Supervisor


Primary interface between client and the agency...  Managed and executed various advertising initiatives for clients including: Menorah Medical Center, AIM Hospital Group - 3 hospitals in LA area, d-Con Insecticides, Farmland Foods, United Telecom (Sprint), and the KC Chiefs.



I'm looking for a challenge... combining my marketing expertise with my recent business education in the healthcare industry.


Marketing Communications Specialist

Marketing/Advertising Strategy & Execution... experienced, knowledgeable, with an MBA, MA, & BA


•  20+ years professional marketing communications experience     

•  Ad Agency Experience

•  Sr VP management experience - life & health insurance     

•  Business ownership experience