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Certification program development, certification exam development, job analysis, item writing and validation, survey development and analysis, committee development, computerized testing


  • Highly experienced professional with almost 20 years of progressive operational and management experience in certification services
  • Demonstrated success in planning, designing, and implementing certification and testing programs
  • Theoretical and applied knowledge of psychometric principles and statistical procedures related to measurement for high stakes credentialing programs
  • Extensive experience working with subject matter experts and industry stakeholders
  • Strong strategic planning, business development, and project management skills with a proven ability to meet deadlines
  • Demonstrated ability to identify potential opportunities and develop innovative and cost-effective solutions for enhancing programs and increasing revenues

Work experience

Dec 2009Present

Certification Consultant

De la Cruz Consulting

De la Cruz Consulting provides expertise in certification program development and management, examination development, and member/stakeholder relations. With almost 20 years of specialized certification experience, De la Cruz Consulting provides comprehensive consultation in all aspects of certification program design and implementation. Following is a sampling of offerings:•  Advise organizations in new certification program development•  Conduct job task analyses to determine content of certification exams•  Facilitate certification exam development and validation•  Develop certification program and testing policies•  Define eligibility and renewal criteria•  Advise and facilitate volunteer groups.Our primary goal is to offer customized solutions that will help strengthen your certification program. Whether you plan to implement a new program or seek methods to improve an existing one, we can provide the right solutions to meet your program needs.

Aug 2008Dec 2009

Chief Operating Officer

Association of Boards of Certification
  • Ensure the development of psychometrically sound and legally defensible certification programs in 13 separate disciplines
  • Direct new business development
  • Represent the association at meetings, conferences, and other outreach activities
  • Direct short-term and long-range plans and budgets based on corporate goals and growth objectives
  • Participate in strategic plan development and tracking
  • Develop and implement operational procedures in compliance with applicable laws
  • Evaluate results of overall operations regularly and systematically
Jan 1997Aug 2008

Manager of Testing and Certification

Association of Boards of Certification (ABC)
  • Ensure certification activities are performed according to industry standards and best practices
  • Manage all phases of over sixty ongoing client and vendor contracts
  • Manage all administrative and operational functions of certification and testing program with approximately 35,000 annual candidates
  • Guide clients in development and implementation of new certification programs
  • Conduct international job task analyses studies
  • Oversee  item writing, item validation and exam construction
  • Perform, interpret and report results of statistical analyses
  • Conduct feasibility studies to determine viability of new certification programs
  • Advise and facilitate certification and exam development committees



Central College


Iowa State University

Thesis: International Operator Job Analysis