SVP, Chief Marketing Officer
Men’s Wearhouse Group
Recruited after successful agency relationship to the newly created position of CMO. Responsible for $65M marketing budget including: broadcast, PR, direct, database and online marketing.
·Led development of new loyalty program, Perfect Fit. Program increased store visits, average ticket and lifetime value generating 6-8% increase in same store revenue.
·Established new database, analytics and reporting infrastructure to better evaluate the efficiency and effectiveness of all marketing efforts (i.e. identified the 16% of customer base generating 60% of revenue).
·Expanded business systems & analysis to enhance decision making in marketing, product planning & merchandising as well as store operations and real estate.