Work History

Work History

SVP, Chief Marketing Officer

Men’s Wearhouse Group

Recruited after successful agency relationship to the newly created position of CMO.  Responsible for $65M marketing budget including: broadcast, PR, direct, database and online marketing. 

·Led development of new loyalty program, Perfect Fit.  Program increased store visits, average ticket and lifetime value generating 6-8% increase in same store revenue.

·Established new database, analytics and reporting infrastructure to better evaluate the efficiency and effectiveness of all marketing efforts (i.e. identified the 16% of customer base generating 60% of revenue).

·Expanded business systems & analysis to enhance decision making in marketing, product planning & merchandising as well as store operations and real estate.

Jan 2006 - Jan 2009

EVP, Marketing


Known for effective marketing campaigns featuring some of today's biggest stars, Guthy-Renker is a leader in direct marketing and credited with transforming the direct marketing industry.

Member of executive management team with $1.5 billion P&L responsibility.  Led key initiatives to drive profitability and scale. 

  • Led all product development and brand marketing teams including Proactiv ($1B global).
  • Created new P&Ls and sensitivity analysis to build consensus among executive team.
  • Partnered with CFO to improve forecasting and streamline SKUs.  Standardized packaging and formulations; cut lead times from 12-16 weeks to 9 weeks or less, reduced inventory levels and costs of goods while improving customer satisfaction & retention.
  • Developed strategic partnerships with clear KPIs .  (As example: Overhauled call center routing and scripting; improving conversion rates by 12%.)
  • Partnered with International GMs to share best practices and improve global sales by up to 30%.
  • Efforts increased net contribution per customer on core brands by 10-40%; enabling key brands like Sheer Cover to scale from $60M to over $150M revenue in 12 months.
Jan 2002 - Jan 2004

Partner, President

Clients: Men’s Wearhouse, INVESTools (CNBC & BusinessWeek), Wells Fargo, FedEx

Joined 360 Group, a leading independent database-marketing firm, as a turnaround opportunity.  Took an equity position and led all aspects of the business as President. 

·Implemented successful business turnaround plan including: restructuring core services & staffing, cutting costs and unprofitable accounts, and increasing revenue from new business.

·Developed effective database marketing & loyalty programs for key clients.  Successfully negotiate the sale of the agency to INVESTools. 


Jan 1983 - Jan 1987


San Jose State University

Scott Waltz