- Experienced in creating custom web analytics solutions from the ground up.
- Creating / Interpreting client business / technical requirements for documentation.
- Building QA processes and creating automated testing solutions.
Since 2009 I've helped small businesses to Fortune 100 corporations capture their customer journey and determine strategies to drive revenue. I've worked with clients who are just starting to leverage web analytics and incorporate it into their business decisions to larger corporations who needed more advanced capabilities such as tag management systems to support their growing need to deploy new technologies.
I work with engineering / IT to create a marketing data layer that lives server-side and provides access to the data needed for tagging implementations.
I work with marketing / analytics and 3rd parties to evaluate, develop, deploy website tagging to support the technologies needed for digital marketing.