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Summary

  • Experienced Web Analytics Javascript Developer 
  • Tag Management Systems (Ensighten & Adobe DTM)
  • Adobe Analytics Implementation Expert 
  • Partnership with Development Teams on Establishing a Marketing Data Layer 

 

My primary focus is on implementing Adobe Analytics, migrations to tag management systems, deployment of 3rd party JavaScript tags which include attribution, audience management, a/b testing, DMP solutions, display / remarketing, and conversion rate optimization. 

I enjoy roles that offer a cross collaboration / partnership between engineering and marketing.  These collaborations have resulted in significant performance gains in pageload times, without sacrificing data collection through a custom Javascript promise based architecture to ensure tools such as Adobe Target, Visitor API, Adobe DTM, Adobe Analytics, Adobe Audience Manager, etc all work as expected (Adobe only supports synchronous implementations, however this was causing an impact to page performance)

I am also proud of the accomplishments I have made to establish a release process that incorporates Git for source control, Jenkins for automating builds, and the ability for analysts to test and validate code changes as well as providing a daily support call for the entire organization to join and ask questions as well as learn how to use various Chrome Dev Tools / Plug-ins to test and validate code changes.

Work History

2017Present

Senior System Engineer

AT&T

Our team owns the Adobe Analytics implementation, which is delivered via the inclusion of a global javascript file across all of att.com and directv.com.  

We are an Agile devops team that makes weekly changes to analytics to track various user flows which allows the business to understand and make data driven decisions.

Our code has been highly customized to support page performance initiatives by enabling application developers to leverage asynchronous loading of analytics tags as well as 3rd party tags to minimize the rendering time of the page.

In addition to writing code, I create / update Adobe Processing Rules, and have provided solutions for tracking impression click through rates utilizing an advanced method of using the Adobe products string, merchandising eVars, and numeric events.  

As an SME in Adobe Analytics, I co-host a daily support call that is open to the entire organization to get help with implementation, debugging and various analytics topics.

 

20162017

Senior Javascript Developer

Yoh Services LLC (AT&T)

Maintain Adobe Analytics.  I lead the weekly release management process for a team of developers.  My core responsibilities include writing javascript to implement new tagging, testing code changes, creating release candidates (merging branches of code into one to release into a staging environment), providing support on 911 issues impacting the production website and end users.

I mentor junior developers and assist them on how to use tools such as Git, Jenkins, Adobe DTM, Gulp, as well as how to perform releases to staging / development / production environments.  

In the past year our team has led migrations from Webtrends to Adobe, enhanced native mobile app tracking, as well as performance enhancements to support asynchronous loading, minification, and a process for analysts to test code changes in development branches and the merging of branches into release candidates.

Jan 2015Mar 2016

Senior Implementation Consultant

Ensighten Inc.

Provide consulting to Enterprise clients from implementations, audits, testing plans, and data layer development, training new consultants, client staff, evaluating resources to support implementations.

SME - Ensighten Inform (Selenium Based) Web Monitoring / Page Testing Platform.  In this role I worked closely with the product team to provide feedback from enterprise clients on issues and new functionality requests.  I provided a 3 day onsite training class  to clients such as Verizon, T-Mobile, Intuit, Optum, JP Morgan Chase.

On the Strategic Services team, my role ranged from providing implementation of Ensighten, conducting audits of existing implementations to improve or expand the marketing technology capabilities, and providing solution design documentation as well as advising clients on best practices.

Ensighen Privacy - Designed / Developed privacy modals / overlays for clients with the privacy product.  Ensure the product functionality met the requirements, opt-in / opt-out functionality and made updates to the privacy policies in HTML/CSS.

Feb 2014Jan 2015

Web Developer

Getty Images

Writing custom javascript code for Ensighten Tag Management Platform. Design and document marketing data layer requirements, as well as QA of new releases to ensure data accuracy.

Dec 2013Feb 2014

Software Engineer

Decielo Consulting

Handled the back-end wordpress setup, data migrations, SEO and tracking/monitoring setups.

Sep 2007Jan 2013

CEO / Lead Developer

TuneyFish Inc.

Began as a user-generated online video application, and pivoted the business to providing web development consulting to small businesses in 2009. 

Education

Oct 2013Dec 2013

Web Application Development 

Code Fellows

Code Fellows is a world-class immersive coding bootcamp taught by industry practitioners in the heart of Seattle’s tech community. Code Fellows is designed to take high-potential individuals with moderate coding experience and turn them into great developers.