Scott Cross

Scott Cross

Summary

Core Competencies

Leadership • Creating Exceptional Brand Value •Strong Communication Skills • Change Agent • Strategic Marketing • Builder of High Performance Teams • Project Manager • Executive Producer/Writer

Work History

Work History
Feb 2009 - Present

Community Involvement

Creative Center for Aging

Media & Public Relations, Greensboro, NC

Media promotion and PR for this non-profit group’s May 2009 event Create & Celebrate

Guilford Education Alliance

Media & Public Relations, Greensboro, NC

Media promotion for this non-profit group’s April 30, 2009 event, On Stage!

2004 - 2009

Kindermusik International

World’s leading music & movement program for children.

 

Marketing, Communications and Business Development Manager

Responsible forbuilding company’s worldwide Brand Value through development and implementation of strategic marketing and communication programs.

Key Accomplishments:

  • Recognized as corporate pacesetter in communications with creation of innovative webinar, podcast and social media elements in communication strategy.
  • Supervised and led corporate communications as well as acted as sole spokesperson and CEO ghost-writer to stakeholders in top 5% in sales.
  • E-Newsletter open reached 50% within company audience of 3,000 across the US.
  • Exceeded by 20% corporate goal of licensees attending lifelong learning program teaching brand value, profitability and best business practices.
  • Implemented new E-commerce business model.
  • Planned and hosted three national Kindermusik Conventions.
2002 - 2004

Novant Health / WXII-TV

Novant Health, which operates nine medical centers in the Carolinas, teamed with the market's NBC affiliate to launch a patient-based marketing campaign for it's largest hospital, Forsyth Medical Center.

Marketing Campaign Manager

Responsible forincreasing market share by writing and producing weekly TV commercial series and managing both customer and client relationships.

Key Accomplishments:

  • Novant renewed 2nd and 3rd annual contracts after response from first production year.
1999 - 2004

PBS, Discovery Channel, Atlantic Coast Conference

Freelance producer, writer and project manager for Discovery Channel, PBS and the ACC.

Freelance Writer, Producer and Project Manager

·Series Producer and Lead Writer for the long-running Discovery/Animal Planet series, K-9 to 5 (still airing today).

·Atlantic Coast Conference – Field producer/writer for mini-documentaries of the Men’s ACC Basketball Tournament 2005.

·Field producer/writer for two PBS series: Great Scenic Railway Journeys and Health Diary.

1999 - 2000

Web Campaign Managing Editor

Hearst-Argyle and Post-Newsweek

"New Me with the Web & TV" was the first-of-its-kind TV series with partner web site drivingTV viewers to web site for deeper content and advertisement avails. • Created original web site architecture• Created content and design for both the web site and TV series

1988 - 1999

Executive Producer & Writer

ABC-TV

Minneapolis, MN; Denver, CO; Greensboro, NC

·Started career in Greensboro, NC at WGHP-TV (ABC).Produced 6 o’clock news to win the highest ratings for the first time in the station’s history. Awarded employee of the year.

·Brought in at KMGH-TV (ABC) in Denver as the Executive Producer to turn around a negative staff into a positive team of proud contributors.This was a huge promotion in responsibility, with Denver rated the 18th largest U.S. Metro area vs. Greensboro which was 49th.

·Moved to Minneapolis (15th-largest U.S. Metro area) to become Producer at KSTP-TV (ABC).Launched the station’s first web site and completely re-vamped the morning show to reinvigorate ratings.

·Throughout all of these positions, supervised staffs of 10+ people.

Education

Education

Principles of Pursuasion Training

Principles of Persuasion 2006

Applying methods to ensure your campaign not only be communicated, but acted upon. Leader Dr. Robert Cialdini, Regents’ Professor of Psychology & Marketing, Arizona State University.

Ultimate Question / Net Promoter Score Training

Customer Loyalty Marketing Strategy2008

Customer loyalty (referring a product/service to another) can be the most cost-effective and powerful revenue driver for your business. Leader: Fred Reichheld, author of The Ultimate Question.

1984 - 1988

Bachelor's of Journalism

Skills

Skills

Marketeer

Understanding why someone does not choose your product is more valuable than knowing why they do.

Leader

Empowering individuals within winning teams and leading through change.

Communicator

I listen and then speak their language.