Creative, award-winning Marketing Copywriter with extensive experience in multimedia, email, print, and broadcast communications. Dynamic leader and team player with exceptional written and verbal communication skills. Focused on creating targeted, effective marketing strategies and campaigns that achieve lead conversion goals. Accustomed to performing in deadline-driven environments and tight budgets. Creative writing experience in the following media: PRINT - Brochures, Posters, Magazine and Newspaper Ads BROADCAST - Television, Radio, Video-on-Demand INTERNET - Email, SEM/SEO, Website
Nov 2006 - Present
Successfully manage, write, and coordinate email marketing campaigns and website content from concept to completion. Effectively write and coordinate monthly prospect newsletters and enrollment reminders. Work closely with team members to successfully manage lead conversion efforts. Manage relations with freelance designers and print vendors to ensure successful completion of print and web marketing efforts. Key Achievements: - Produced all web, email, and printed content related to 16 degree launches and 16 scholarship launches. - Key component in 40 percent increase in university applications in each of the last two years. - Conversion efforts led to nearly 80 percent increase in university enrollments over the past two years.
Aug 2005 - May 2006
Successfully managed creative for 30 clients, writing and producing all advertising projects with an emphasis on branding and consistency. Hired during college as a copywriter; promoted to Creative Director within 3 months of graduation. Key Achievements: - Wrote over 900 produced works, including television and radio ads, as well as Video-on-Demand. - Won 2006 Bronze Telly Award for real estate commercial.
Mar 2004 - Aug 2005
MLC Advertising (formerly Media Link Communications)
Jun 2004 - Jun 2004
Key Achievements: - Member of winning group that presented a comprehensive consumer and trade campaign pitch for a major agency client. - Selected as one of 15 students out of a field of close to 1000 applicants to participate in the student workshop.
May 2003 - Aug 2003
Account Management Intern
Developed account management and research skills. Key Achievement: - Produced key research that provided fundamental components of a winning client presentation.
Jun 2007 - May 2009
Learned and developed: - Situational leadership skills - Strategic management skills Earned Certified MBA (CMBA) certification
Aug 2001 - May 2005
Learned and developed:
- Strong oral and written communication skills
- Video and graphic design skills