Scott Bush


  • A proven Senior Executive with twenty years experience in roles of CSO, CMO and Divisional CEO in private and public Fortune 500 companies.
  • Thought leader with in-depth understanding of global business, channel effectiveness, employee engagement and customer experience across multiple industries.
  • Skilled in establishing strategic direction, leading change, managing globally, working collaboratively, developing and motivating high caliber talent and building strong client relationships.

Work experience

Work experience
2008 - 2009

Chief Sales Officer

Maritz, Inc.
  • Increased Sales: Generated double-digit growth in targeted industry verticals.
  • Worked within matrix structure, led sales & marketing team of 200 account managers representing all six business units, adding new customer sectors and achieving industry diversification.
  • As key member of management team, developed plan for strategic restructuring of the firm that included rationalizing entire business model.
2008 - 2002

Chief Marketing Officer, Corporate Senior Vice President

Martiz, Inc.

Built a world-class marketing organization from scratch.  Disciplines included: strategy, pricing, market intelligence, product management, corporate communications and brand management. Led development of a new vision, mission and strategy for the 100+ year old company.

  • Launched Maritz's New Brand: Developed a fully integrated campaign to transform a legacy-corporate culture. Repositioned the company in its market and unified the strategic direction. Developed advertising, promotion and sales support materials worldwide.
  • Created and Directed New Solutions: Developed new business protocols to enable the company to pursue new business with regulated industries. Increased horizontal selling of the diversified product portfolio. Effectively targeted large-account customers to achieve double-digit growth.
  • Built and Directed Subject Matter Expert (SME) Teams: Recruited market intelligence, strategic planning, brand communication,andpublic relations SME team members from Solutia, J. Walter Thompson, HP and McKinsey to enhance performance and blend outside talent with inside change agents.
  • Assigned to Sector Head role: Aligned the firm's second largest client sector (Financial Services) with the Maritz marketing strategy. Restructured leadership and focused account relationships resulting over 12% annual in revenue growth.
  • American Express Incentive Services Board Member (AEIS): Selected to help lead a more aggressive growth strategy for AEIS. Represented Maritz in all major strategic decisions of this joint venture between American Express and Maritz.
2000 - 2002

President and CEO

Maritz Performance Improvement Co.

Appointed to lead this $500M company at a time of severe underperformance and client retention risk.

  • Led the strategic transformation that ultimately created a company with five separate businesses units.
  • In 90 days built and led a strategic executive team to create the True North strategy to restructure the company. Immediately produced a unifying mission and vision, a detailed approach to execute the re-alignment of key assets and resources, and established new leadership structures that retained all key employees and clients. Led a transformation team of 100+.
  • Delivered the redesigned strategy on time, on budget and at 117% of the growth plan. Achieved strong performance despite pullback of marketing and travel spending post-9/11.
1999 - 2000

Corporate Vice President - Sales

Trans World Airlines

Responsible for all ticket sales in North America and Europe, with annual revenues of $3.5B.

  • Co-led the restructuring of TWA's business-to-business Internet and distribution marketing strategy.
  • Increased year over year revenue 9%, overall corporate ticketing revenue by 11%, and decreased sales expense by 20%.
1998 - 1999

International Strategy and Alliances – Staff Vice President

Trans World Airlines
  • Regional Feed Airline Partnerships:Managed the negotiations and business relationships and served as General Manager of Trans World Express domestically and in the Caribbean, withoperating revenue for TWA of $180M annually.
  • International Strategy: Directed executive teams in St. Louis and London responsible for all business negotiations, development and management of TWA global strategy. Managed forecasts and decision-making processes on large-scale projects including airport expansions, regional jet launches and new market introductions. Negotiated successful cooperative marketing and operating agreements with five international airlines throughout Europe and the Middle East.
1997 - 1998

Staff Vice President, Product Management

Trans World Airlines

Expanded TWA's domestic first class product and brand positioning of the frequent flyer program, Aviators.

1996 - 1997

Staff Vice President, Sales Strategy

Trans World Airlines

Developed virtual-office systems, enhanced analysis automation, and directed advertising purchase.

1995 - 1996

Managing Director

The Santal Corporation

Lead the turnaround of this midsize advertising and promotions firm. Increased earnings by 111% in eight months and created employee-led task force that resulted in streamlined management and production. Refinanced the company, increasing cash availability for growth.

1993 - 1995

Marketing Associate


Lead the turnaround of this midsize advertising and promotions firm. Increased earnings by 111% in eight months and created employee-led task force that resulted in streamlined management and production. Refinanced the company, increasing cash availability for growth.

1989 - 1991

U.S. Department of State and Director, Investment Missions

1988 - 1989

Director, Special Placement, Office of Presidential Personnel

The White House
1987 - 1988

Financial Analyst

Morgan Guaranty Trust of New York
1986 - 1987

Co-Founder, cross-cultural training company

The American Thought Process


1993 - Present


J.L. Kellogg Graduate School of Management, Northwestern University

Bachelor of Arts