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⠀⠀ Skilled in Leadership, Operations, Marketing, Administration & Web Design

Summary

Experienced entrepreneurial leader  & marketing specialist with a demonstrated history of working in the specialty apparel and fashion industry as well as administrative office settings. 

Strongly skilled in engagement, sales, retail operations, teamwork, people management as well as visual merchandising. I am also a media professional with a partial Bachelor of Arts (B.A.) in Media Production (formerly Radio & Television Arts - Program) from Ryerson. At this time, I am open to new opportunities that combine business & arts. 

Education

Sep 20122016

RTA SCHOOL OF MEDIA: MEDIA

RYERSON UNIVERSITY

Media Student focusing on Business, Communications, Design, Marketing, and Production.

*Partial B.A achieved

Sep 2008Jun 2012

OSSD + FRENCH IMMERSION CERT. + BUSINESS S.H.S.M.

CHIPPEWA 

Ontario Secondary School Diploma, French Immersion Certificate Student, Specialty in Business

Work History

Jan 2010Present

Brand Consultant

North Bay Audiology Clinic LTD

In this remote position, I monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for their service & products.

Job Duties:

  • Directing brand identity
  • Providing key insight into trends and ideas to drive business
  • Create proper marketing and promotional materials for in-clinic and potential social media use
  • Keeping budgets on track and meeting deadlines for promotional windows

Projects for 2018/2019 include: 

  1. A web presence makeover
  2. A targeted social media launch
  3. An updated in-house promotional video 
  4. Brand new web & print ads
  5. Rebranding signage and promotional materials to present the cohesive & united vision of the NBAC

Type: Consulting, Part-Time Nonexempt

Aug 2016Sep 2017

Assistant Store Manager

Call It Spring (ALDO GROUP)

Worked as Assistant Store Manager at the Specialty Shoe & Accessory Retailer launched by Aldo.

Job Duties:

  • Welcomed customers into the store and helped them locate items.
  • Interviewed job candidates and made staffing decisions.
  • Hired, trained and evaluated personnel in sales and marketing.
  • Mentored new sales associates to contribute to the store\\'s positive culture.
  • Trained and developed new associates on POS system and key sales tactics.
  • Managed staff of 7-10 sales associates as well as 2 team leaders.
  • Instructed staff on appropriately handling difficult and complicated sales.
  • Communicated clear expectations and goals to each team member.
  • Assigned employees to specific duties to best meet the needs of the store.
  • Increased profits through effective sales training and troubleshooting profit loss areas.
  • Worked with the management team to implement the proper division of responsibilities.
  • Strategically scheduled team members to maintain optimal staffing levels at all times.
  • Supervised and directed all merchandise and shipment processing.
  • Maintained established merchandising standards, including window, sales floor and promotional displays.
  • Determined customer needs by asking relevant questions and listening actively to the responses.
  • Resolved all customer complaints in a professional manner while prioritizing customer satisfaction.
  • Handled all customer relations issues in a gracious manner and in accordance with company policies.
  • Completed all point of sale opening and closing procedures, including securing the contents of the cash register.
  • Counted cash drawers and made bank deposits.
  • Cleaned and organized the store, including the checkout desk and displays.
  • Priced merchandise, stocked shelves and took inventory of supplies.
  • Generated repeat business through exceptional customer service.
  • Increased customer survey response level by 75% in less than 1 year.
  • Organized private mailbox system using mailbox manager software.
  • Planned budgets and authorized payments and merchandise returns.
  • Examined merchandise to verify that it was correctly priced and displayed.
  • Relieved Store Manager of their duties during time off. 

Type: Management, Full-time Exempt

Dec 2015Mar 2016

Design Consultant

EBHW Architecture Inc.

Worked alongside EBHW Architecture Inc. on Urban Post's new Post Production North Studio.


Job Duties:

  •  Developed design solutions by selling company products and services consistent with customer’s preference and budget.
  • Evaluated customer’s needs by giving customized regular calls/emails.
  • Provided complete individualized design solution based on identified customer need to close sale.
  • Established rapport and obtain customers appointments and in-home consultations.
  • Explained complimentary design service provided by company to customers.
  • Proposed as little or as much design service as customer desires.
  • Upgraded knowledge on current design and color trends to create fashionable design solutions.
  • Coordinated with team to provide exceptional after sale service to customers.

Type: Consulting, Part-Time Nonexempt

Sep 2013Oct 2014

Sales Advisor/Stylist

TOPSHOP TOPMAN @ HBC

Topshop/Topman is a British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide – of which some 300 are in the UK – plus online operations in a number of its markets. I had the chance to work at the consistently busy Yonge & Queen location just south of  the Toronto Eaton's Centre.

 

Job Duties:

  • Sales associate duties including keeping store standards, pushing KPI's, cashiering, replenishment, and consistently great customer service.
  • Greeted customers and ascertained customers' needs.
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
  • Promptly resolved all customer requests, questions and complaints.
  • Built relationships with customers and the community to establish long-term business growth.
  • Consistently hit and exceeded sales goals by ~20%.
  • Built strong client relationships and provided high value-adding services, resulting in a ~15% company market share increase.
  • Listened attentively to client feedback and worked with management team to introduce processes that enhanced the customer's buying experience.
  • Trained and served as a peer coach for new sales associates.
  • Answered questions regarding the store and its merchandise.
  • Helped customers with questions, problems and complaints in person and via telephone.
  • Verified that all customers received receipts for purchases.
  • Developed positive customer relationships through friendly greetings and excellent service.
  • Prioritized helping customers over completing other routine tasks in the store.
  • Recommended merchandise to customers based on their needs and preferences.
  • Completed all cleaning, stocking and organizing tasks in assigned sales area.
  • Built relationships with customers to increase likelihood of repeat business.

Type: Sales, Part-Time, Nonexempt

Aug 2009Aug 2012

Sales Advisor/Stylist

American Eagle Outfitters LLC
  • Sales associate duties including keeping store standards, pushing KPI's, cashiering, replenishment, and consistently great customer service.
  • Greeted customers and ascertained customers' needs.
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
  • Promptly resolved all customer requests, questions and complaints.
  • Built relationships with customers and the community to establish long-term business growth.
  • Consistently hit and exceeded sales goals by ~20%.
  • Built strong client relationships and provided high value-adding services, resulting in a ~15% company market share increase.
  • Listened attentively to client feedback and worked with management team to introduce processes that enhanced the customer's buying experience.
  • Trained and served as a peer coach for new sales associates.
  • Answered questions regarding the store and its merchandise.
  • Helped customers with questions, problems and complaints in person and via telephone.
  • Verified that all customers received receipts for purchases.
  • Developed positive customer relationships through friendly greetings and excellent service.
  • Prioritized helping customers over completing other routine tasks in the store.
  • Recommended merchandise to customers based on their needs and preferences.
  • Completed all cleaning, stocking and organizing tasks in assigned sales area.
  • Built relationships with customers to increase likelihood of repeat business.

Type: Sales, Part-Time, Nonexempt

Jul 2010Aug 2010 

Clerical Worker

EBHW Architecture

Filing, photocopying, and administrative tasks.

Type: Summer Student Work, Part-time, Nonexempt

Jul 2009Aug 2009

Filing Clerk

North Bay Audiology Clinic LTD

Filing, photocopying, and administrative tasks.

Type: Summer Student Work, Part-time, Nonexempt

Skills

Sales
Graphic Design
Marketing
Leadership
Operations
Recruitment, Training & Development
People Management
Media Production

People Management

Social Media Management

Awards

• Ontera Youth Achievement Award (2005)

• Laurentian Public School | Principal's Award for Student Leadership (2006)

• Pinewood Public School | Principal's Award for Student Leadership (2008)

• Chippewa Secondary School | Business Award of Merit (2010)

• Chippewa Secondary School | Business Specialist High Skills Major (SHSM), Medallion of Excellence (2012) 

• Chippewa Secondary School | Student's Council Award (2012) 

• Chippewa Secondary School | R.P. Boire Award (2012)

Academic Excellence

• Ontario Scholar

• SHSM, Specialist High Skills Major in Business

• French Immersion Certificate

Volunteer Experience

• Capitol Centre Youth Theatre Camp, Assistant (2008)

• Toros 42nd Street, Assistant Props Master, Set Builder (2009)

• Sears Ontario Drama Festival, Technical Assistant (2010)

• Patrick4Life (2009-2012)

• Nuit Blanche (2012-2013)

• Chippewa Secondary School, Student Council, Events Coordinator (2012) 

• Production Assistant, Ontario PSA -Domestic Violence, TWG Communications (2012)

• Course Union for RTA: School of Media, Secretary & Events Coordinator (2012-2014)

Certifications

Oct 2015Oct 2018

FIRST AID/CPR/AED

RED CROSS

Basic workplace safety training

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Personal Banners (Under Development)

2013Present

Founder/Operator

Streambooth Digitals

Online platform for Canadian, serial digital video content. 

www.streambooth.com - coming soon.

2017Present

Founder/Operator

Saints Landing — Apparel & Home Décor

Ethically sourced, sustainable clothing and home décor banner, set to launch in a few years. 

www.saintslanding.com - coming soon.