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Work experience

Aug 2015Present

Digital Marketing Manager


As the Digital Marketing Manager I am responsible for educating and converting the entirety of the K-12 US market. I maintain a strong focus on analytics, campaign efficiency, and measures of influence across all channels. I've had the joy of implementing institution-wide processes for content creation, design, marketing automation, and applying community insights to national campaigns.

I manage standard channels including search, email, social, and interactive web events, as well as support for other internal teams.

Jun 2014Present


Startup Climbing

As co-organizer of Startup Rock Climbing I helped take a group that consisted of a handful of people interested in startups and rock climbing into a community of over 1000 with a second chapter starting in L.A. We attract a high percentage of developers and founders and leverage that community to bring in great local companies to share their own stories and, of course, do some climbing.

As a frequent networker I became bored with the "beer and pizza" events and wanted to do something different. We started by asking people if they wanted to try rock climbing, and what we found was an incredible crossover between startups and climbers. SRC was born and we've been fostering more organic, meaningful relationships ever since.

Jun 2010Present

Founder, Product Manager & Client Relations

Web Smiths
Web Smiths was a small collective that grew out of my own freelance web development career. Needing to expand capacity and bring in differing expertise, I grew my network to a handful of dependable developers kept on retainer to assist with projects. We built responsive websites for artists, musicians, writers, and small businesses. I acted as the primary contact with all clients and managed the development of every product. I managed all roadmaps, designs, contracts, and regular client communications.




Northeastern University

Studied in Boston, South Africa, France and China. Honors Program. Dean's List.