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Summary

Starting from a web development background, I have now moved into traditional and digital marketing. I have a wide variety of skills, including web development, traditional marketing, digital marketing, communications and project management. This combination of skills gives me a unique understanding of the opportunities available to all stakeholders.

Work History

2011Current

Marketing Manager

Sprott Shaw College, Burnaby

Sprott Shaw College is the largest privately-owned career college in British Columbia with 16 campuses across the province. I manage the marketing for all campuses.

  • Implementation and management of media advertising, including
    TV, radio, print, transit, email and digital marketing
  • Digital brand manager for all web and social media channels; increased Facebook followers from 100 to 13,000
  • Management of marketing budget and invoicing across 16 locations in BC with a $1,000,000+ budget
  • Project manager for multiple major website redesigns, increasing new users by 21% and reducing bounce rate by 6%
  • Introduced digital marketing strategies, increased leads from 60% traditional sources to 80% online sources
2010 2011

National Online Account Manager

Black Press Newspaper Group, Surrey

Black Press offers advertising in any combination of over 150 newspapers and a corresponding number of websites in B.C., Alberta, Washington, Honolulu and Ohio.

  • New position responsible for online advertising sales to major national, regional and agency accounts
  • Developed online strategies and made presentations to agencies in Vancouver and Toronto
  • First sales manager to use Twitter and Facebook for lead generation
  • First sales manager to use a QR code on business cards
2003Current

Founder

Scott Elliott Consulting

- Variety of web design and digital marketing contract projects.
- Current clients include The Block Inc. and The Unscented Store

Education

2018Current

Advanced Certificate in Management Studies

School of Business & Economics at Thompson Rivers University
20012003

Foundation Web Program

Art Institute of Vancouver
  • First web development-related program at the campus
  • Included a significant graphic design component