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Skills

Traditional Marketing

TV, Radio, Print, Out of Home, PR

Digital Marketing

Search Engine Marketing, Social Media Marketing, Email Marketing, Display Advertising, Web Analytics

Web Development

Web Design, Search Engine Optimization, Content Management Systems (WordPress, Drupal)

Communications

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Hootsuite

Miscellaneous

Sales, Presentations, Graphic Design, Video Production

    

 

Summary

Starting from a web development background, I have now moved into traditional and digital marketing. I have a wide variety of skills, including web development, traditional marketing, digital marketing, communications and project management. This combination of skills gives me a unique understanding of the opportunities available to all stakeholders.

Work History

2011Current

Marketing Manager

Sprott Shaw College, Burnaby

Sprott Shaw College is the largest privately-owned career college in British Columbia with 13 campuses across the province. I manage the marketing for all campuses.

  • Implementation and management of media advertising, including TV, radio, print, transit and digital ads with over 25 vendors
  • Digital brand manager for all web and social media channels; increased Facebook followers from 100 to 7000
  • Management of marketing budget and invoicing across 13 locations in BC with a $2,000,000+ budget
  • Project manager for multiple major website redesigns, increasing new users by 21% and reducing bounce rate by 6%
  • Introduced digital marketing strategies, increased leads from 60% traditional sources to 80% online sources
2010 2011

National Online Account Manager

Black Press Newspaper Group, Surrey

Black Press offers advertising in any combination of over 150 newspapers and a corresponding number of websites in B.C., Alberta, Washington, Honolulu and Ohio.

  • New position responsible for online advertising sales to major national, regional and agency accounts
  • Developed online strategies and made presentations to agencies in Vancouver and Toronto
  • First sales manager to use Twitter and Facebook for lead generation
  • First sales manager to use a QR code on business cards
2004 2009

Boston Pizza Cloverdale

Server Supervisor
  • Supervised staff of 5 - 15 Servers, Bartenders and Cooks
  • Handled customer inquiries and complaints
  • Key holder closing the restaurant
  • Counted cash and balanced floats

Education

20012003

Foundation Web Program

Art Institute of Vancouver
  • First web development-related program at the campus
  • Included a significant graphic design component