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Work experience

Chief Engineer

TEC, Inc.

Managed design engineers, technicians and application engineers to define, manufacture and deliver products that met the computer peripheral needs of world-wide end users.

Sales and Customer Training Manager

Managed team of ten reports and associated operating and capital budgets. Responsible for creating and delivering sales skills training to Tektronix' world-wide sales organization and product operation and repair training to Tektronix' world-wide customers.

Jul 1991Jul 2009

Sales and Marketing professional


Managed and constantly strengthened relationship with six major customers and regularly exceeded multi-million sales goals within expense budget.

  • Developed and implemented strategy to strengthen customer relations and drive order growth by $10M per year by collaborating closely with customers to identify and successfully address their most pressing needs.
  • Created and delivered to internal product managers executive presentations that conveyed best practices when working with customers and significantly improved customer satisfaction and grew customer preference.
  • Researched, developed and distributed Policies and Procedures manual that improved internal productivity when dealing with customers by eliminating inconsistent interactions and grew customer loyalty.
  • Defined and executed creative joint sales programs that drove new customers to channel partners and generated million dollar instrument orders.
  • Assessed competitors' market strengths and weaknesses and developed and executed sales programs that won incremental business at competitors' expense.
  • Negotiated with channel partner the no-charge loan of electronic equipment for use in nationwide demonstration program and reduced operating expenses by $90,000.
  • Created and maintained a channel partner business metrics report card and leveraged it to maintain customer loyalty and win incremental orders with in-person quarterly reviews.
  • Developed, coordinated and conducted annual customer meetings that facilitated direct customer dialogue with product and senior management and strengthened the customer relationship.
  • Trained and managed team members to attain sales goals while growing customer satisfaction.
Jul 1988Jul 1991

Product Marketing Manager


Developed and implemented new product marketing and business plans.Managed all phases of the products’ lifecycle from definition to discontinuation.

  • Conducted market and market trend studies, developed strategic marketing plan, successfully launched new technology product and exceeded annual sales goals within operation budget.
  • Developed and delivered technical presentations to customers' engineering departments that won product acceptance and generated orders totaling 110% of order plan.
  • Created and delivered product launch kits, training materials and demand generation collateral and assisted sales organization in meeting their annual new product sales goal.
  • Wrote a new product development policies and practices manual that improved efficiency of product development team and reduced average time to market by 10%.
  • Managed team of two product marketing managers, an application engineer and five design engineers to introduce new products in a timely manner and to meet or exceed initial sales goals.


Bachelor of Science

Graduated Cum Laude, graduated at top of class of Weber State University's College of Applied Science and Technology.


Sales and marketing professional with demonstrated success in all phases of sales and marketing of electronic equipment to end-users customers and sales channel partners throughout the United States. Strong background in direct sales with emphasis on relationship building and customer satisfaction. Persuasive and personable with a demonstrated ability to communicate effectively with individuals at all organizational levels. Recognized by management, customers and competitors as one of the best customer managers in the industry.




Solution Selling Skills

Export Controls

Understanding the Foreign Corrupt Practices Act


Protecting Company Trade Secrets

Preventing Workplace Harassment

ICN Leasing Negotiations Workshop

Technical Sales Skills Level I

Marketing 101

Manager of Managers


United Way Work Day

Habitat for Humanity

Volunteer Fire and Rescue


I am looking for a job and an employer that offer or meet the following:

  • Customer satisfaction focused company and job with direct consumer contact.
  • A medium to large company that recognizes and empowers individual and team contribution.
  • Managerial role with growth potential within the company.
  • Energetic, fast paced environment striving for constant improvement.
  • Company that emphasizes customer satisfaction and employee morale.
  • Competitive benefits.


Team Motivation
All aspects of personnel / team management
Executive and Technical presentations
Budgeting/ Forecasting
Competitive/Strategic Planning
Market Research
Territory Expansion and Growth
Prospecting/ Client Cultivation
Account Development
Customer Relationship Management