Printing tool Download PDF



Summary: A hands-on senior digital marketeer with over a decades experience at the forefront of web and mobile SEO, Content Marketing, PPC and Paid inclusion for some of the UK's and Europe's leading brands and startups.

Many years ago I started in the infancy of affiliate marketing. Back then SEO was yet to be coined and we were called 'Webmasters'; I'd still consider myself the latter first and foremost with an ability to build sites and rapidly deploy to mass market from the ground up.

I now specialise in 'large scale SEO' typically with sites over 10m+ indexable pages. I also offer tactical and strategic advice on sites of all sizes.

I've previously worked for Zoopla Property Group Ltd driving the groups fastest growing upstream channel (driving double digit million numbers)).

Other former successes include a 40% mean av. YoY non-brand organic search traffic increase for the European Directories Group of operating companies.Prior to this a 130% increase for *MailOnline, (Between August 2008 and June 2009). A 300% increase in organic, Google derived non-brand traffic for, (2007-2008).

*Part of Daily Mail and General Trust (DMGT), Associated Northcliffe Digital (AND) incorporates the digital assets of Associated Newspapers Ltd.

Work experience

Nov 2011Sep 2014

Head of SEO

Zoopla Property Group

Zoopla Property Group Limited, a privately held company whose shareholders include A&N Media (a division of the Daily Mail and General Trust), leading venture capital firms Atlas Venture and Octopus Ventures and a handful of angel investors.

Two recognizable consumer facing digital propositions are and is one of the UK's leading property websites, focused on helping house-hunters in the middle and upper tiers of the market find their next home with listings advertised by all of the top estate and letting agents across the UK. is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. Helping consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

SEO - Non Brand Traffic 2011 - May 2014

Nov 2009Nov 2011

Head of SEO

European Directories

European Directories is a pan-European local search and lead generation company providing local commercial search for consumers and lead generation to advertisers.Market-leading positions in the Netherlands, Finland, Denmark, Austria, Sweden, the Czech Republic, Slovakia, Poland and Gibraltar. With over 5,000 employees and over 750,000 customers.Working from the group office I drove new usage through search engine optimisation and search marketing and promoted best-practice behavior amongst the operating companies which form a complex matrix organisation.

(Sample above)

Success includes delivering an additional circa 2m SEO searches per month YoY.

Jul 2008Nov 2009

SEO Manager

Mail Online, (DMGT)
  • Ultimately responsible for 47% of all UK visits, (53% being direct)
  • Delivered and implemented tactical plans with proof of concept and strategic plans for 12 months in advance.
  • Responsible for SEO and sanity checking agency recommendations for other group properties including Responsible for training and managing two other SEO executives including overseeing
  • In-house SEO training and communication across all departments.
  • Implemented a text mining solution to repurpose content and drive relevancy scores. Responsible for optimisation of verticals.
  • Ensured best white hat practise
  • Reported directly to the MD and the Editor

Achieved a 130% increase in non-brand visits and took Mail Online to become the top News and Media website in the UK, (ABCe June 2009).

Outstanding references available.

Jul 2007Jul 2008

SEO Manager

“ and Yelldirect” Yell group

My role was to increase visits by encouraging organic results through architectural improvements and other optimisation techniques, (Achieved a 300% increase in visits, 1.5 million extra visits above 2007 in April 08 alone as a direct result of my work).

  • Responsible as product owner for two large scale SEO enablers, (Delivered and live)
  • Delivered and implemented strategic plans for 12 months in advance, ( and Yelldirect).
  • In-house SEO training and communication
  • Writing detailed, high level project requirements, managing and motivating two project managers and a team of 12.
  • Protected the PR, (Authority), ensured best white hat practise
  • Advising on SEM and affiliate marketing