Catherine Schneider

Work History

Work History
2009 - Present

Marketing Director (Volunteer)

Historic Milwaukee, Inc.

Develop strategies to increase awareness of Milwaukee’s historical and architectural history.Collaborate with corporate partners. Write press releases and maintain a focused list of media contacts.Coordinate and conduct monthly committee meetings. Oversee a team of volunteers and act as a liaison between the executive staff.

*Use social media to increase brand awareness by 75%.

*Craft event-specific marketing plans and draft annual business plan.

2011 - Present

Account Representative

Frantz Group

Strategize on integrated marketing campaigns, analyzing current marketing gaps and assessing ways to increase revenue by improving brand awareness. Nurture relationships with Fortune 500 prospects. Personally call on C-level prospects and position marketing messages for specific business needs.

*Regularly exceed monthly goals by an average of 25%. *Report and analyze data within CRM software.

*Utilize Google Analytics to track success of digital campaigns.

2009 - 2011

Business Development Representative

Frantz Group

Cultivated relationships with customers through networking and identifying qualified opportunities for Kingland Systems, IBM, Infor and Lawson. Personally called on C-level prospects and positioned marketing messages for their specific business need. Maintained and reported on data within CRM software.

2009 - 2010

Brand Representative

Aras Promotions

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2010 - 2010

Strategic Technology Solutions Consultant

Impact Networking, LLC

Engaged in Business-to-Business sales of business technology solutions. Experience gained in business development, prospecting, and cold calling. Successfully earned sponsorship with a local sports team. *Consistently met/exceeded monthly activity quota.

2007 - 2008

Brand Manager

338 Partners LLC

Managed marketing projects for line of consumer packaged goods, including promotions, website, and printed materials design. Created press releases and copy for product packaging.Led the introduction of new products into the national distribution system and created brand awareness at trade shows. Researched and analyzed market trends and competition.Established long-term relationships through Brand Ambassador Program.

*Effectively positioned private label brand, leading to GNC purchasing its rights.

*Saved $50K by identifying discrepancies in invoices.

Education

Education