Lead the marketing function for Vatterott Educational Center Inc., with locations throughout the Midwest U.S.A. Vatterott is a for-profit education provider that is dedicated to giving students opportunities to gain the hands-on skills necessary to achieve their career goals.
• Manage a $14M budget o Marketing team responsible for media buys in 14 markets in support of 22 sites (schools)• Increased lead development (prospective students) by 94%, despite a 40% reduction in budget. o Achieved a 35% growth in sales (enrollments) while the industry has suffered an enrollment decrease of 20%.• Excel at identifying new opportunities and improving internal marketing processes, policies, and communications• Media experience includes: o Television o Radio o Billboards o Print o Referral and lead nurturing marketing o Google and MSN CPC, remarketing, banner display o Social Media - LinkedIn, YouTube, Twitter, Facebook• Make good use of grass roots marketing strategies, establish brand standards, manage vendor relations, direct four separate brands, guide development of microsites to generate additional lead flow, and oversee website strategy development that includes: SEO, branding, user interface, and content management.
Previous experience includes:
Owner 2010Raef Marketing LLC - St. Louis, Missouri
Serve as consultant and subcontractor for the Avant Marketing Group on projects involving strategic marketing, branding, and business planning. Analyze client business needs and establish business development strategies. • Implement marketing initiatives, campaigns, and strategies to promote products and/or services, and branding it to potential customers• Perform market research, interact with company teams in order to plan the marketing strategy, budget, pricing and sales targets • Analyze various marketing tools, service, and channels for initiating successful product marketing• Initiate new marketing procedures to sell products in its optimal capacity
Director of Strategic Marketing and Communications 2007 to 2010ACLARA - subsidiary of ESCO Technologies Inc. (NYSE: ESE) - Hazelwood, Missouri
Directed marketing team that successfully executed global marketing and communications efforts focusing on corporate initiatives. Led, and set direction in developing, managing and maintaining marketing strategies and tactics. Collaborated with various internal stakeholders such as senior executives, product marketing, and business development (domestic and international) to help direct internal and external company communications.
• Managed a $4M marketing budget and contributed to growing profits 70% during 2009• Oversaw successful execution of trade shows, advertising, public relations, social & website marketing, and development of sales presentations, tools, and collateral• Recognized for team leadership and project execution by employees and supervisors• Represented Aclara in standards bodies, industry alliances, and regulatory bodies
Marketing Director/Consultant 2006E-SPONDER, LLC (Formerly CONVERGENCE) - Saint Louis, Missouri
Developed brand identity, marketing strategy, and communications for a new collaboration and communication software technology used by organizations in homeland security and emergency response utilizing Microsoft SharePoint Portal Services.
Marketing Manager 2002 to 2006DATA2 CORPORATION - Saint Peters, Missouri
SCOTT SCHAFFER PAGE THREEschaffer7@sbcglobal.net 314.372.9312
Spearheaded, built, and launched the first marketing department for Data2. Managed sales support functions, collateral production, surveys, communications, and all corporate marketing functions. Supervised four individuals.
• Designed market sales plan to bring niche back to highest sales level in five years• Successfully introduced new product launches into two markets• Achieved dominant market share in three key market niches utilizing different strategies• Helped to structure Microsoft CRM and Microsoft Great Plains ERP
Global Communications Manager 2001 to 2002ELEMICA (Formerly RUBBERNETWORK.COM, LLC) - Atlanta, Georgia
Successfully developed and implemented a global communications/PR strategy for RubberNetwork that aligned with the business strategy. Developed all forms of brand communication including e-Commerce, printed collateral, and sales support.
Owner / Managing Partner 1997 to 2001BURNTSTONE HOLDING CO., L.L.C. - Athens, Georgia
Assembled a business plan detailing business proposal that attracted several venture capitalists. Developed concept, design, systems, marketing, advertisement, and business growth. Business was profitable in first year. Managed thirty-six individuals.
Market Analyst, Sales Manager, Technical Service Manager 1992 to 1997 CABOT CORPORATION - Norcross, Georgia
Researched and reported internal and external factors of business, financial, and economic data and how they affected the sectors' sales performance. Promoted in 1993 to Sales Manager. As Sales Manager, grew sales by 45% in 1½; years.