Sean Cash

  • Wichita US-KS
Sean Cash


Sean A. Cash, a character-driven business leader, innovative thinker, and problem solver.

Pioneering business development executive recognized as an effective communicator and cross-functional leader utilizing marketing expertise and business acumen to identify emerging opportunities and targeted solutions which focus resources on business development, sustainable growth, and profitability.

Possessing these Qualities and Attributes: Tenacity, Intelligent, Decisive, Conscientious, Strategic, Resourceful and Emotional Fortitude with significant experience and proven accomplishments in:

  • Business Development
  • Integrated Marketing Management
  • New Product Development
  • Strategic Planning
  • Profit and Loss (P&L) Management
  • Stage Gate Project Management
  • Brand Management
  • Consumer Research (IRI and Nielsen)
  • Product Management
  • Sales Cycle Analysis
  • Mergers and Acquisitions (M&A)
  • Lead Development and Nurturing

Work experience

Work experience
Apr 2010 - Present


LED Ventures

Equity backed, start-up company providing management expertise, sales and marketing strategies, and financial resources for the purpose of developing and managing digital billboards nationwide, recruited to develop and implement a comprehensive strategic business model for the new company.

  • Supervised 7-9 Direct and 18-20 Indirect Reports along with several contract employees in Los Angeles, CA; Las Vegas, NV; New York, NY; and Wichita, KS.
  • Managed $1.2 Million operating budget and $6.0 Million development budget.
  • Lead and delegated all aspects of the company including budgets, P&L, strategy, business development, staffing, sales plans, marketing, brand development, and risk analysis.
  • Recruited and developed leadership team of executives with a variety of backgrounds including NBC, IBM, and PepsiCo.
  • Analyzed over 70 merger and acquisition opportunities valued from $400,000 to over $20 Million.
  • Networked 500 billboards owned by 40 companies in 30 states to participate in national and regional sales programs under The LED Alliance.
  • Transitioned the company from The LED Alliance to LED Ventures based on evolving market and industry conditions.
  • Secured a total of $8.0 Million in venture capital for development and operations of both The LED Alliance and LED Ventures.
  • Created value through sales growth with leading media and advertising agencies and nationally recognized brands by better utilizing digital technology with dynamic content. 
Jan 2009 - Apr 2010

Vice President Marketing and Sales

Associated Advertising Agency

A mature advertising agency rapidly losing clients due to the economic recession, recruited to develop and implement a business development and client retention plan that grew revenue.

  • 300% increase in qualified sales leads, increased conversion rate from 6% to 65%, and a  50% decrease in the sales cycle within 90 days of implementing a lead generating and nurturing program resulting in five new clients.
  • 80% growth in revenue.
  • Leadership team member who lead agency through a strategic planning process resulting in new positioning, new brand identity, new service offering, and internal reorganization to meet the challenges of the declining economy.
  • Provided leadership and strategic insight in the areas of new product development, targeted marketing, direct sales, and market share development for new and existing clients in the food, healthcare, professional services, and green energy industries. 
Aug 2007 - Dec 2008

Senior Marketing Manager

Perdue Farms Food Company

The third largest poultry producer in the Nation whose mature business lines were steadily declining year on year for over a decade, recruited to slow the decline and improve margins. Position was downsized due to product line seasonality during 2008 corn shortage.

  • 17% improved margins and 28% increased volume in the first six months.
  • 13 Million new pounds and $4.94 Million in new revenue from new product lines capitalizing on emerging consumer trends.
  • $10 Million in cost reductions realized through operational process improvements.
  • 24% decrease in rework through innovative, patentable new packaging and process designs.
May 2003 - Aug 2007

Senior Product Manager

Cargill Meat Solutions

Senior Product Manager; Cargill Meat Solutions                                      March 2006 to August 2007

The second largest turkey producer in the Nation whose signature brand and mature product lines were steadily losing market share year after year, hired to redesign brand image, increase volume, and increase margin.

  • 17% growth, 11% cost reductions, and 19% higher margins year on year on 525 million pound retail turkey business.
  • $8.2 Million in new revenue from 12 million pounds of new products, best in company history.
  • 28% reduction in new product time to market by leading a cross-functional team through a stage gate process.

Product Manager; Cargill Meat Solutions                                                  October 2004 to March 2006

  • $600,000 cost reduction through SKU rationalization, and spec consolidation initiatives.
  • $0.12/lb. ($64 Million) revenue increase across all customers year on year.
  • Developed and lead a stage-gate new product development process resulting in higher margin products.

Brand Manager; Cargill Meat Solutions                                                May 2003 to October 2004

  • 58% increase in price after developing new retail pricing and distribution strategies.
  • Developed and lead a cross-functional team through a total brand redesign project of one National brand and two regional brands concurrently.
  • Branding project was 30% under budget, 90 days ahead of schedule with less than 10% obsolete packaging write off. 
Feb 1999 - May 2003

Director of Marketing

Casa Manana Foods

Director of Marketing; Casa Mañana Foods                                              February 1999 to May 2003

A sauce and marinade manufacturing company with $1.3 Million in sales in the specialty and food service sectors needing brand development and business growth strategies, hired to develop business strategies that increased volume and revenues.

  • $10 Million in new revenue generated through new products and implementing consumer strategies in the retail channel.
  • $5 Million raised in venture capital to develop retail brand and launch the retail product line.
  • Direct Profit and Loss (P&L) responsibility on all existing and new product lines.

Marketing Manager; Casa Mañana Foods                                                  April 1996 to February 1999

  • Developed and executed all marketing and sales strategies and operational and distribution plans for all products and line extensions in the retail and food service channels.
  • 18% revenue growth on existing product year on year.
  • $18 Million cost savings realized by developing an operational business model utilizing regional co-packers to produce, warehouse, and distribute products.
May 1992 - Apr 1996


Second Chance Bail Bonds

A family operated bail bond agency generating $120,000 annually experiencing steady revenue declines year on year, hired to manage the family business and grow revenues.

  • 317% growth in annual sales realized by developing and implementing direct marketing strategies.
  • Over $100,000 increase in annual sales created from a new service line.


Aug 2000 - Jun 2002


Webster University
Aug 1987 - Jun 1992


Kansas State University