Senior Director and Chief Product Officer
Recruited by new EVP & CMO to take over all responsibilities of hp.com - a severely inadequate, off-target and stalled project and Product Management function. Realigned leaders, staff and functional teams to close 8 month deployment gap to 2 months impacting $40M/mo. in revenue). Reprioritized all work product, eliminated non-productive work, accelerated digital marketing content to increase lead generation from .2% to 1.6%. Implemented new/accurate tracking and metrics system. Led and realigned all Product Owners, developed synchronized prioritization system for user design and development teams. Responsible for Enterprise Business, Personal Computers, Imaging and Printing, Service & Support, Homepage, Newsroom, Personalization, Metrics, Mobile, Social, and development of dynamic content website, etc.