BUSINESS CASE I have planned, architected, and coded the fusion of business with technology as a key approach to speed time to action, enhance usability. I had coached cultural change that helped to develop strong team performance. SUMMARY Hands on business architecture technical product manager, content application developer with 15+ years of diverse industry exposure on wireless, mobile, Podcast, learning and knowledge management, and business Intelligence applications for Entertainment (B2C), Education, Life Sciences, Health care, Manufacturing, Retail, and Pharmaceutical industry. Extensive experience in developing of Proof of concept, mapping of business requirement to technology solutions using: Agile-UML, and rapid prototyping for cycled interaction development, Visual Studio.NET using VB, ASP.NET, XML-HTML , Ajax, FLASH and social computing- WEB 2.0 best practices. Executed 5 RUP product management full lifecycle projects, from inception to elaboration, and from construction to the product deployment. I had demonstrated effective uses of Use Case and business modeling tools to communicate and collaborate with business executives and technical teams.