Director, Public Relations
A boutique marketing agency focused on connecting organizations to consumers within the pop and youth culture landscape.
Guide the conception and execution of Public Relations campaigns for the agency’s clients while working in close collaboration with the agency’s senior management to create new business development strategies and customized pitches for individual clients. Develop and implement crisis and legal planning. Drive the production of all creative material while providing management reporting on client activities.
·Personally developed and grew the agency’s largest PR account with the American Legacy Foundation, the nation’s largest national smoking prevention and cessation foundation formed as the result of the government’s settlement with the Tobacco industry.
·Improved PR results for the truth campaign more than 40% in only one year by developing and implementing a youth-oriented campaign strategy that promoted both national and local media exposure through a close affiliation with two national music tours.
·Increased the visibility of Volkswagen offerings to the African American market by successfully promoting an NBA tie-in that generated more than 100 million impressions.
·Directed writing of blogs by truth youth marketing team to increase connectivity with target audience of teens.
·Implemented Short Message Service (SMS) campaign for KFC Europe promotion that increased same-store sales by 12% over previous year.
·Created intra-agency blog to enhance communications between the agency’s two branches and its remote employees.