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Philadelphia Futures - mentor to two Philadelphia high school students

Geeks Who Give - member of grassroots philanthropic organization


Effective Message Marketing through Strategic Media Management



  • PR News NonProfit PR Awards
  • PRSA National Capital Chapter
  • SABRE Awards Finalist
  • HERMES Creative Platinum Awards
  • AMA-DC “M” Awards
  • American Business Awards
  • Communicator Awards


·An experienced and creative Senior Public Relations Executive with proven success in External and Internal Global Communications, Brand Communications Counseling, and Strategic Media / PR Planning.

·Recognized and recruited to establish strategic partnerships that enhance the brand awareness of products and services of organizations in manufacturing, retail, non-profit and the automotive sector.

·A history of increasing authority and achievement for organizations including Sprint PCS, Swatch and The Ad*itive; successful client engagements with industry leaders including Volkswagen and The American Legacy Foundation.

·Recipient of numerous awards for outstanding Public Relations. Acknowledged by PR News, Event Marketer, Hermes Creative Awards and the American Marketing Association as a leader in the field.

·Successful history with national media outlets including CNN, FOX News, E!, Today Show, Associated Press, Time Magazine andtop consumer magazines including Vogue, Elle, GQ, Esquire.

      Adept at utilizing emerging technologies to extend and amplify client messages.

Work experience


Director, Public Relations


A boutique marketing agency focused on connecting organizations to consumers within the pop and youth culture landscape.

Guide the conception and execution of Public Relations campaigns for the agency’s clients while working in close collaboration with the agency’s senior management to create new business development strategies and customized pitches for individual clients. Develop and implement crisis and legal planning. Drive the production of all creative material while providing management reporting on client activities.


·Personally developed and grew the agency’s largest PR account with the American Legacy Foundation, the nation’s largest national smoking prevention and cessation foundation formed as the result of the government’s settlement with the Tobacco industry.

·Improved PR results for the truth campaign more than 40% in only one year by developing and implementing a youth-oriented campaign strategy that promoted both national and local media exposure through a close affiliation with two national music tours.

·Increased the visibility of Volkswagen offerings to the African American market by successfully promoting an NBA tie-in that generated more than 100 million impressions.

·Directed writing of blogs by truth youth marketing team to increase connectivity with target audience of teens.

·Implemented Short Message Service (SMS) campaign for KFC Europe promotion that increased same-store sales by 12% over previous year.

·Created intra-agency blog to enhance communications between the agency’s two branches and its remote employees.


Public Relations Director 2003-2005, Public Relations Manager 2001-2003, Public Relations and Special Events Coordinator 1999-2001


The world’s largest watch manufacturer.

Rapidly promoted through a series of positions supporting the company’s growth both domestically and internationally. Guided the development and delivery of PR initiatives supporting the marketing of Swatch Group products in the US and around the globe. As Public Relations Director coordinated the activities of two PR managers. Acted as a high level liaison to Swatch headquarters in Switzerland to ensure local PR compliance with the company’s global PR strategies. Coordinated semi-annual sales meetings while facilitating the participation of International VIP guests.


·Garnered a 200% increase in clippings in only two-years supporting record sales growth by guiding the creation and execution of creative public relations campaigns for 14 watch and jewelry brands.

·Dramatically enhanced the visibility and allure of Swatch Group brands' watch lines by strategically managing celebrity appearances and media tours of Cindy Crawford, Michael Phelps, Pierce Brosnan, Harry Connick, Jr., Rebecca Weinberg and Phil Collins.

·Put Swatch in the movies: developed strategic partnerships for free product placement in major motion pictures including The Terminal, Tomb Raider and Tomb Raider II.

·Averted a PR crisis by rapidly addressing an unanticipated highly negative response to the Swatch BunnySutra Ad Campaign while driving the sale of in 16,000 units in only three months.

·Played a critical role in the successful establishment of a Swatch Group Direct Retail Footprint in the US: delivered essential PR support in the launch of Breguet, Blancpain and Swatch in Swatch Group owned retail stores.

·Provided value added advertising support by authoring the ad copy used in a three year global luxury campaign for Blancpain endorsed by Francis Ford Coppola.

Early career success as a Sales Support Representative for Sprint PCS, a leading telecommunications service provider best known for its mobile communications.



State University of New York