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Summary

Energetic Event Manager with 6-year successful career in planning, coordinating, and executing social, corporate and non-profit events.  Versatile and organized with a "can do" attitude; able to maintain strong work ethic and a professional demeanor in challenging situations as well as adapt to changing priorities. Demonstrated cost-effective budgeting, exceptional time management, and event marketing skills.

Work experience

Aug 2016Present

Program & Engagement Manager

Rockwall Area Chamber of Commerce
  • Worked with Chamber Vice President to develop new programs/events defining the benefits to our membership and/or the community.
  • Managed event logistics and operations, including support staff, vendor services, day of event coordination and volunteers.
  • Secured hosts/sponsorships specific to the theme of events such as Networking events, Monthly/Quarterly breakfast and luncheons, Business After Hours, Annual Meeting, Business Expo, Golf Tournament, and any other events/programs identified or created. 
  • Liaised with marketing and PR colleagues to develop creative direction using effective messaging using language, graphics and marketing collateral including  social media, event signage, press releases, website, email, PowerPoint and other event specific materials.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Tracked expenses with Excel spreadsheets and reported on the status of budget.
Accomplishments:
  • 2017-2018 event attendance on average by increased by 39% to spite a 9% decrease in membership.
  • Met or exceeded all of the 2017-2018 event budgets, on average generating profits 41% over goals.
  • Promoted from Event Coordinator to Manager of Partner Engagement with in a year and a half.
  • Increase volunteer base for events as well as implemented & managed extremely successful planning committees for all signature events.
  • Developed innovative marketing strategies that increase social media engagement and reach by up to %3000. Many of these marketing ideas were adopted by other local non-profits.
Mar 2015Aug 2016

Sales, Marketing and Events Manager

Comfort Inn & Suites Plano East - Plano, Texas
  • Executed all aspects of the sales and marketing plans to surpass revenue goals using innovative means. 
  • Responsible for overcoming a 2 year void of any sales effort in the market and establishing renewed client interest in the hotel that was open throughout renovations and a brand change (from IHG to a Choice property) in 2015.
  • Successfully coordinated all event logistics: prepared and presented proposals, negotiated contracts, created Banquet Event Orders, scheduled event staff, managed event equipment inventory, coordinated event room set ups, ensured successful event execution, delivered final reports and managed folios/payment. 

Accomplishments:

  • Responsible for overcoming a 2 year void of any sales effort in the market and establishing renewed client interest in the hotel that was open throughout renovations and a brand change (from IHG to a Choice property) in 2015.
  • Created concept and copy for branded publications including flyers, brochures, badges, invitations and other sales collateral for diverse clients and projects.
  • Fostered a robust, sustainable network of buyers from multiple demographics, ranging from Social to Corporate groups and Events.  Leveraged strong listening, presentation and closing skills to optimize sales despite previously dominant competitor advantage.
  • Sold & coordinated events as large as 5000 people and entire facility buyouts for up to 137 overnight rooms and 12,000+ square feet of event space - event space sales totaling over $400,000 in just the first year. 88% Clients responded to event surveys as "extremely likely" to recommend this service to a friend or colleague.
  • Established property specific standards and best practices for hotel sales, events and marketing associates. Within 6 months was given the responsibility of sales and marketing for a 2nd hotel as well as 2 associates whom reported directly to me and I personally developed.
Apr 2012Mar 2015

Lead Event Logistics Coordinator, Certified Trainer, and Bay host

Topgolf - Allen, Texas
  • Execution of events as large as 350 people and entire facility buyouts. Successfully coordinated all parts of the event: set up, execution, up selling, clean up, final reports and payments. 
  • Led a team of Certified Bay Hosts responsible for creating greater event organization and presentation. Coordinated team meetings, communicated development plans and delivered progress reports.
  • Created and facilitate the Topgolf Event Certification Course. Trained the Topgolf Core Values as a Certified Core Classroom Facilitator. 
  • Aided in the "X factor" interview process at multiple sites.

Accomplishments:

  • 100% on a secret shopper report
  • Graded as a "High Achiever" on multiple evaluations
  • Rated as having the highest customer satisfaction level of any event ambassador on event customer feedback surveys
  • Won the bronze star award for leadership voted by my peers
  • Rated as one of the "top five" Event Ambassadors by Topgolf Management

Education

Aug 2017Present

Bachelors of Applied Arts and Science (in progress)

University of North Texas

Senior with less than 30 hours left

Jun 2008May 2015

Associate of Science

Collin College

Achieved the Dean’s list and the President’s list. Member of PHI THETA KAPPAhonor society.

Skills

Microsoft Office

Including Microsoft Word, Excel, PowerPoint, Outlook and more 

Event Planning
Marketing & Communication

Traditional & Digital (Social Media, Website & Email Marketing)

Customer Service
Sponsorship Development & Sales
Hospitality
Leadership
Teamwork & Team Building
Employee & Volunteer Management
Budget Management
Social, Corporate and Non-profit Event Management
Contract negotiations

References

Available upon request

Volunteer Work

Event Coordinator with the Friends of Rowlett Animals volunteer group that assists the Rowlett Animal Shelter in marketing and socializing shelter animals to increase adoptions.