Kristen Oakley / President & CEO of TOPS Marketing Group in Lexington & Louisville
(859) 312-0126
kristen@topsmarketing.com
Education
Aug 2011 May 2015
Public Relations
Eastern Kentucky University
Bachelor's Degree with a Creative Design emphasis and a minor in Communication Studies
Work History
Oct 2018Oct 2019
Digital Marketing Director
TOPS in Lexington & TOPS Louisville
-Manage all current & prospective internal & external digital affairs
-Work with sales reps to develop & execute positive digital growth for clients
-Compile reporting & optimize current digital campaigns for TOPS Digital
-Develop social media, email, website, and advertising content
Aug 2017Sept 2018
Digital Marketing & Multi-Media Specialist
TOPS in Lexington - TOPS Magazine
-Prospect for new clients to plan, create, and execute digital marketing strategies
-Consult with local businesses on Marketing Opportunities both online & in the magazine
-Sell Digital products through Run of Network including:
- Programmatic Display Ads
- Search Engine Marketing & Optimization
- Social Media Management
- Web Development & URL Hosting
- Email Marketing
- Spotify Radio Spots
- Pre-roll & Extended Video
- Native Advertising
- ads on TopsinLex.com including video, banner, and photos as well as email blasts and the monthly TOPS in Lexington Magazine
-Manage day-to-day operation of digital advertising platforms
Dec 2015July 2017
Automotive Media Consultant Assistant
H-L Media: Lexington Herald-Leader & Kentucky.com
-Book ads in Piston Magazine, Newspaper, Kentucky.com & Cars.com
-Coordinate Creative Development for all Media Outlets
-Collaborate with Dealerships & other Auto Organizations on Digital Fulfillment
-Sell Online & Print Advertising to Customers in Lexington & Surrounding Areas
-Manage Accounts Financially & Provide Customer Support
May 2015Dec 2015
Special Event Planning Assistant
Conference Direct
-Book Conference Events for Large Companies all over the United States
-Organize Spreadsheets using Excel to Express date, time, cost, etc of event
-Manage Accounts Financially & Provide Customer Support to Clients
-Communicate & Negotiate with Resorts on Facilities and Accommodations for Conference Direct Guests
May 2014Aug 2014
Radio Promotions Intern
Curb Records
-Tracked artist spins from radio stations all over the country
-Worked events around Nashville Area
-Coordinated events with Curb Records artists
-Post on social media campaigns for new and upcoming artists
COMMUNITY
March 2018Present
Executive Board Member
Local First Lexington
Local First Lexington is a non-profit business alliance of locally owned and independently operated Lexington businesses. Our goal is to help keep Lexington an interesting, unique, and economically stable place to live and work. LFL engages the community in educational opportunities and “Buy Local” activities designed to instill an understanding of the impact and benefits buying local.
-Head of Marketing Committee: Plan & execute advertising campaigns to "Buy Local"
-In charge or designing, putting together, and promoting 2018-2019 LFL Directory
-Events Committee: Assist in planning mixers, coffee meet-ups, & community events