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Savannah Blank

Experienced professional in digital sales and marketing, web design, and event management. Seeking a position that allows me to most effectively use my skill set to reach respective goals and achieve success.

Education

Aug 2011 May 2015

Public Relations

Eastern Kentucky University

Bachelor's Degree with a Creative Design emphasis and a minor in Communication Studies

Work History

Oct 2018Present

Digital Marketing Director

TOPS in Lexington & TOPS Louisville

-Manage all current & prospective internal & external digital affairs

-Work with sales reps to develop & execute positive digital growth for clients

-Compile reporting & optimize current digital campaigns for TOPS Digital

-Develop social media, email, website, and advertising content

Aug 2017Sept 2018

Digital Marketing & Multi-Media Specialist

TOPS in Lexington - TOPS Magazine 

-Prospect for new clients to plan, create, and execute digital marketing strategies

-Consult with local businesses on Marketing Opportunities  both online & in the magazine

-Sell Digital products through Run of Network including:

  • Programmatic Display Ads
  • Search Engine Marketing & Optimization
  • Social Media Management
  • Web Development & URL Hosting
  • Email Marketing
  • Spotify Radio Spots 
  • Pre-roll & Extended Video  
  • Native Advertising 
  • ads on TopsinLex.com including video, banner, and photos as well as email blasts and the monthly TOPS in Lexington Magazine  

-Manage day-to-day operation of digital advertising platforms

Dec 2015July 2017

Automotive Media Consultant Assistant

H-L Media: Lexington Herald-Leader & Kentucky.com

-Book ads in Piston Magazine, Newspaper, Kentucky.com & Cars.com

-Coordinate Creative Development for all Media Outlets 

-Collaborate with Dealerships & other Auto Organizations on Digital Fulfillment

-Sell Online & Print Advertising to Customers in Lexington & Surrounding Areas

-Manage Accounts Financially & Provide Customer Support 

May 2015Dec 2015

Special Event Planning Assistant

Conference Direct

-Book Conference Events for Large Companies all over the United States 

-Organize Spreadsheets using Excel to Express date, time, cost, etc of event

-Manage Accounts Financially & Provide Customer Support to Clients 

-Communicate & Negotiate with Resorts on Facilities and Accommodations for Conference Direct Guests 

May 2014Aug 2014

Radio Promotions Intern

Curb Records

-Tracked artist spins from radio stations all over the country

-Worked events around Nashville Area

-Coordinated events with Curb Records artists 

-Post on social media campaigns for new and upcoming artists

COMMUNITY

March 2018Present

Executive Board Member

Local First Lexington

Local First Lexington is a non-profit business alliance of locally owned and independently operated Lexington businesses. Our goal is to help keep Lexington an interesting, unique, and economically stable place to live and work. LFL engages the community in educational opportunities and “Buy Local” activities designed to instill an understanding of the impact and benefits buying local.

-Head of Marketing Committee: Plan & execute advertising campaigns to "Buy Local" 

-In charge or designing, putting together, and promoting 2018-2019 LFL Directory

-Events Committee: Assist in planning mixers, coffee meet-ups, & community  events 

Dec 2017Present 

Also involved in networking groups such as...

Women Leading Kentucky, The Referrals Group, WEP-CKY (Wedding & Event Professionals of Central KY) & BNI