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Looking forward to pursue challenging assignments in Sales & Business Development with frontline organizations.

Key Accounts Managed

Ranbaxy, Nestle, T-Series, TVS Electronics, HMT Watches, Lara Music, Pure Roots, Vijohn, Mitaso, Ahsan Perfumes, Pass Pass, Kibs Lungi & Many Many more...

Product Promotion & Branding

  • Conducted 50+ seminars & meets for Busy Infotech in 5 states.
  • Actively organized 22 road shows for Busy Infotech in 4 states.
  • Organized 4 regional training meets for channel partners & resellers on product features.
  • Have represented current & previous organizations in more than 30 exhibitions & trade shows.
  • Played an instrumental roles in conceiving & designing marketing collateral for previous organizations.


Territory/Area Management & Development
Business Development
Key Account Management
Channel Expansion & Development
Channel Sales & Management
Product Promotion & Branding
Sales Management

Work experience

Nov 2010Present

Area Sales Manager

Busy Infotech Private Limited
  • Establishing productive, professional relationships with key personnel in 50 Channel Partners.
  • Coordinating the involvement of company personnel, including support, service, and management resources, in order to meet partner performance objectives and partners’ expectations.
  • Meeting assigned targets for profitable sales volume and strategic objectives in assigned partner accounts. Achieved 50% growth year on year basis.
  • Proactively leading a joint partner planning process that develops mutual performance objectives, financial targets and critical milestones associated with a productive partner relationship.
  • Proactively heading channel expansion & development involving appointment & training of channel partners, managing partner co-operatives & quarterly business review. Appointed 20 Partners & 23 Associates since joining.
  • Planning & implementing marketing & promotional activities (ATL/BTL) like Road Shows, Seminars, Exhibitions, Presentations to Professional Bodies & Associations, News Paper Campaigns etc.
  • Proactively assessing, clarifying and validating partner needs on an ongoing basis.
  • Selling through partner organizations to end users in coordination with partner sales resources.
  • Leading solution development efforts that best address end user needs, while coordinating the involvement of all necessary company and partner personnel.
  • Ensuring partner compliance with partner agreements. Drives adoption of company programs among assigned partners.
Apr 2007Oct 2010

Managing Partner

Spectra Trading Company
  • Formulated sales & marketing plans for promoting entire product range thereby achieving increased sales growth on year to year basis.
  • Conceptualized and implemented sales promotional activities as a part of brand building & market development effort.
  • Developed and appointed new business partners to expand product reach in the market and coordinating with the dealers & distributors to assist them to promote the product.
  • Appointed & successfully developed a team of 6 executives.
  • Build and strengthen relationships with key accounts & resellers thereby ensuring high customer satisfaction by providing them with complete product support.
Apr 2006Dec 2006

Relationship Manager

Indiabulls Housing Finance Limited
Oct 2004Apr 2006

Assistant Manager - Marketing

Gopsons Papers Limited
Oct 2000Oct 2004

Sr. Business Development Officer

Bajaj Holographics (I) Private Limited


May 1998Apr 2000


Maharishi Dayanand University, Rohtak (Haryana)
May 1994Apr 1997


Maharishi Dayanand University, Rohtak (Haryana)