Digital Marketing Skills

Skills

Pay Per Click Marketing

  • Passed Google AdWords Individual Professional in April 2014

Social Media Management

  • Hootsuite Certified Professional

Analytics

  • Certified by Google Analytics in Analytics Platform Principles in March 2014

Education

Education
Jul 2013 - Nov 2014

MBA Marketing (A.I.C.T.E.)

Universal Business School, Mumbai
  • CGPA-  6.7 / 9
  • Core Member of UBS Digital Brand Management Team
  • Case Blazer: Worked on caseblazer.com . A website giving updates about 100-hrs case study competition in UBS
  • Digiangels: Co-founded digiangels.com . A website providing rich knowledge about digital marketing fundamentals and doing marketing campaign analysis
  • Worked as Logistic Manager for Rush4Rush event, handled logistics worth Rs.1 Lac in 2014
Jun 2009 - May 2013

B.E (Computer)

KGCE, Mumbai University
  • Percentage: 58.70 %
  • Worked as Vice-Chairman of Computer Society of India (CSI) chapter at KGCE.
  • Worked as a Core committee Executive for the first intercollegiate sports event of KGCE.

Career

Work History
Sep 2014 - Feb 2015

Brand Director- Chaplops

BlueKart Pvt Ltd
  • Market research to find out the market gap
  • Product management and branding
  • Work on pricing and promotional strategies
  • Offline sales
Jun 2014 - Aug 2014

Intern, Digital Marketing 

Motilal Oswal Ltd
  • SMM:

Significant Work:

1. Ran Union Budget 2014 campaign on Facebook

2. Started “pick the correct term” post on Facebook which has been the best performing post for lifetime for Motilal Oswal Facebook page

Results: (Organic results)

  • Facebook page likes increased by 5.08% in 1st June to 20th July period compared to 3.1% average in last years any two months span
  • Total reach of posts in a day crossed 4000 for first time for Motilal Oswal Facebook page on 27th June 2014
  • Average shares per day increased by 3 per day
  • Average comments per day increased to 2
  • Average likes per day increased by 7 and went to 11
  • SEO: Tagging research reports with keywords via CMS, creating layout for HTML pages and converting PDF reports to HTML, making provisions for HTML pages in CMS
  • Website testing: Finding out bugs in login forms, search functionality, website linking, web address and get is resolved from IT supporters
Aug 2013 - Nov 2013

Weekend Sales Executive

LG India Pvt Ltd
  • Guiding customers and helping them purchase the right products and services; merchandising and promotions

 

Awards

References

Dean's Recommendation Letter

Issued by Mr. Bibhas Basumatry