Saurabh Bhatt

• Plan & manage the overall corporate marketing calendar, including developing timeline and project plans for marketing campaigns.
• Develop and implement the overall marketing strategy comprising of website, social media, media presence and industry events.
• Work collaboratively with a diverse set of teams to create and manage cross-organizational & integrated marketing strategies.
• Coordinating with Global sales & Solution teams for content development, messaging and defining client value proposition and communicating with relevant stakeholders
• Review marketing content for blogs, social media, case studies, white papers, emails, and sales collateral.
• Design and execute integrated marketing activities leveraging corporate developed assets & contents.
• Track marketing campaigns to evaluate results and provide recommendations for future marketing promotions
• Make recommendations on cost-effective new awareness and lead generation vehicles including online/search marketing, channel marketing, affiliate programs, email marketing, and speaking opportunities
• Lead generation using various communication media (webinars, websites, Newsletters, Events, public relations etc.) 
• Responsible for event planning efforts: Creating, running, and measuring the success of events
• Provide marketing support for all departments and areas within Wise Men, including Sales, Presales, and management.
• Managing key customer connects, ensuring support to Account based marketing activities.
• Building a sustain CRM campaign, with customer testimonials and case studies
• Performance Appraisals for the team

• Manage business environment challenges and changes effectively by adequate planning, communication and people development
• Managing key customer connects, ensuring support to Account based marketing activities,
• Building a sustain CRM campaign, with customer testimonials and case studies
• Work with industry and horizontal practices to position solutions effectively through marketing campaigns.
• Engage with sales & verticals to deliver marketing programs, activities, events, and go-to-market plans resulting in net new business
• Determine the right marketing mix to execute campaigns to reach targeted audience with a focused and clear message
• Performance Appraisals for the team

Sales Enablement:

• Review content and positioning on website, creating sales kits including case studies, whitepapers, presentations etc.
  
• Manage digital engagement, events, advertisement, campaigns and sales pipeline
• Training the inside sales team on the campaign message, goals, and expected outcomes to drive additional ROI through sales support channel.
• Plan and execute events with partners (SAP, Oracle) and analyst firms (Gartner, IDC)
• Collate & analyze data from all the sources like website, CRM & Marketo.
• Started research desk (CRS) for sales to provide intelligence on the target organizations.

Territories Managed: APAC, EMEA & North America
Verticals: Manufacturing, Retail, BFSI
Awards: Annual Excellence Award in December 2012.

• Responsible for pre-sales activities such as market research, market segmentation, customer identification, prospecting, customer analysis review, sales management, and new territory business development.
• Creating call strategy, up-sell/ cross-sell, and new business opportunities in the named accounts.
• Identifying target customer segment and promoting services such as Application Management Support Services, ERP systems (SAP, Oracle), CRM.
• Interacting with C-level Executives to procure immediate opportunities and pass it on to Practice and Sales Directors.
• Maintaining detailed and accurate pipeline in CRM (Salesforce.com) and tracking the accounts for updates.
• Providing direction, motivation, and training to the members of Inside Sales team to ensure they reach targets.
• Reviewing performance of Inside Sales team and reporting to top management.
• Analyzing latest marketing trends, tracking competitors’ activities, and providing valuable inputs for fine-tuning Sales and Marketing strategies.
• Talking to partners (SAP, Oracle, and Microsoft) regularly to explore new business opportunities.
• Managed campaigns such as IT-Security Seminar (Identity Management) Oak Brook, IL; BEA World-2007, San Francisco, CA; SAP Sapphire-2009, Orlando, FL; Oracle Open World-2009; and Oracle Collaborate 2009 and 2010

Identify prospective customers for Soltius, communicating the company’s value proposition, establishing customer qualification.
Transitioned prospects to Field Sales at the time of qualification and provided assistance in the relationship hand-off
Respond to inbound leads in a timely and professional manner, with the goal of ensuring that Soltius message was accurately delivered, and any opportunity to sell services to the customer was uncovered
Worked with Marketing team to execute marketing campaigns, and provided feedback on the effectiveness of campaigns
Worked with Sales teams to support all activities in region (USA and APAC)
Tracked and documented activity within Sales Automation system (Salesforce.com)
Team Leader of the Marketing team—successfully oversaw the implementation of the entire Marketing program
Directed marketing strategies, business development plans, and promotional activities.