Saulo Avelar

Saulo Avelar

Work History

Work History

Marketing Specialist

Magazine Liliani S/A

• Teamwork management;

• Strategic and marketing planning development: ad campaign supervision; strategic planning, Internet strategies (website, payment tools and blog). Budget and projects management: substantial increase the company's profit (by over than 13% in 5 months, from about $120M to $130M).

• CRM strategies development and deal with suppliers (as Sony, Nokia, Samsung, LG, etc.) for launching products and media companies.

Jun 2009 - May 2011

Marketing Consultant

Bratt Consulting

• Business Analysis: cost and profitability (increased by over than 20%, from R$1,1M to about R$1,45M monthly), KPI development and measurement. • Marketing Strategies: resources analysis, product mix analysis, pricing, sales strategies and online strategy (website development, e-commerce strategies, intranet and social media).

May 2008 - May 2011

Marketing Consultant

Independent Consultant

• E-Business Project & Market Analisys for a Startup Co. Marketing strategies: Planning, Media and Communication strategies. E-Business strategies: Website Development, Blog development, SEO and SEM strategies;

------------------------------------- • Marketing Strategies for Law Office (www.chcadvocacia.com.br): Marketing strategies: planning, media and communication strategies to identify the target. Focus on business customers and return of investment (ROI) (increasing the revenues by over than 19%). Internal marketing development; E-Business strategies: Website development, Intranet, Blog development, SEO and SEM strategies which increased the website traffic; ------------------------------------- • Sales and Marketing consulting for Cosmetics Industry (www.marderosascosmeticos.com.br/) Management Analysis: costs, markup, contribution margin, supply chain; Marketing Strategies Development: Internet strategies (website development, SEO), CRM, intranet development and social media; Sales Analysis: Trade analysis, pricing and representation policies.

------------------------------------- • Marketing Project for a Shopping Center Marketing Mix Project: Launching and Marketing project. Definition of expertise, business partners, costs and company's positioning. Negotiation with media companies and suppliers.

Jan 2007 - Feb 2008

Marketing Manager

Guapo Comunicação

• Marketing strategies: redefine the organization layout, new products development, workflow system deployment, management and investment control. Sales strategy (increasing by over than 50% of revenues, to R$1.8M annual).

• Internet strategies: website improvements, intranet and blog developments, social media development;

• Customer marketing strategies: e-business strategies, online communication planning;

Dec 2005 - Mar 2007

Logistics Supervisor

Cearaportos

• Logistics development: team leader (team of 12 employees) in charge for input and output processes;

• Workflow and products (exports and imports) control: redesign of working processes, development of new methods, checking and registration, for customs procedures.

Education

Education
May 2011 - Jul 2011

Certificate

University of Toronto
Jun 2006 - Dec 2007

Master

Universidade de Fortaleza
University of Fortaleza

Knowledge exchange in teaching, research and extension

One of the Top 5 Private Universities of Brazil. Located in Brazil´s Northeast, in the City of Fortaleza, the State Capital, the University of Fortaleza has been offering, since 1973, the best conditions for teaching and learning. With qualified professors, a modern infrastructure and incentives for research and post-graduation studies, all packed into an institution which maintains an excellent exchange program. Students from Unifor and abroad are united in courses given in the English language as well as in many different activities offered through out the campus. Now, let´s take some time to get to know what makes Unifor one of Brazil´s top institution for education and scientific production.

Jun 2001 - Dec 2007

Bachelor

Universidade Federal do Ceará

The Universidade Federal do Ceará (AKA UFC) it's an institution of the Federal Government of Brazil. It was born as a result of a broad movement from the population of the province. It was created in December 16th, 1954. Today, the institution is one of the Brazil's most important Universities. (Top 5)

Jun 2000 - Jun 2005

Bachelor

Universidade de Fortaleza

Knowledge exchange in teaching, research and extension

One of the Top 5 Private Universities of Brazil. Located in Brazil´s Northeast, in the City of Fortaleza, the State Capital, the University of Fortaleza has been offering, since 1973, the best conditions for teaching and learning. With qualified professors, a modern infrastructure and incentives for research and post-graduation studies, all packed into an institution which maintains an excellent exchange program. Students from Unifor and abroad are united in courses given in the English language as well as in many different activities offered through out the campus. Now, let´s take some time to get to know what makes Unifor one of Brazil´s top institution for education and scientific production.

Skills

Skills

SEM

SEO

Social Media Marketing

Digital Marketing

Marketing Consultancy

Marketing Planning

Marketing Strategy

Marketing Management

Objective

Digital Marketing Manager