Sathya is a person who likes to seek everything rather than believing.Holding more than 6 years of experience in Indian media industry as a sales professional.

"What you have learnt is a bunch of facts, what you haven't is truth in existence" . Sathya loves to learn always, currently learning about the Digital Marketing through the web of the world. Looking for the opportunity to enrol as a digital marketer to improvise the learning experience.

"Compassion is an all-encompassing passion. That is, it has become an all-inclusive passion" . He is an effective team player who includes everyone and everything in this world as a part of him.

"Having clarity is more important than being confident". He likes to perform the task in an effective and efficient way where it should be the best rather than being first.

Work History

Work History
Mar 2013 - Mar 2015

Senior Sales Executive

iTV Network Pvt Ltd
  • Senior Sales Executive Responsible for generating advertising revenue in Tamil Nadu Market for the English, Hindi and Regional News Channels(News X, India News).
  • Preparing and showcasing the presentations to the clients and agencies on various concepts implemented in the network channels.
  • Identifying the clients and their distribution channel on the product presence in the various markets and Initiated bouquet selling which includes all the channels in the network.
  • Obtaining the detailed study on the client's product, needs, problems, history of their campaigns, business practices in order to offer an effective sales presentation and appropriate product assistance.
  • Generating a report and sourcing information about the competitor channels on the budget allocation by the client, selection of programme and any other brand integrated properties.
  • Closely working with the new clients to identify their brand and campaign objectives to provide them the best competitive deals to get them on board.
  • Sending timely reports to the superiors on the market trend, competition study, latest deals, new upcoming 1 campaigns and new business developments.
Jun 2011 - Mar 2013

Sales Executive

BAG Films & Media Pvt Ltd
  • Sales Executive Responsible for generating advertising revenue in Tamil Nadu Market for BAG network channels includes News24, E24 and Radio Dhamaal.
  • Establishing and maintaining an effective communicative system with agency and clients.
  • Involved in selling various concepts implemented in the network channels and Initiated bouquet selling for the whole network Tv channel combo packages.
  • Interacting with the clients and agencies, gathering information, interest, campaign objectives and formulate the appropriate deal to fit into their budget.
  • Discussing the innovative ways with the client on brand integration and obtaining their requirements further.
  • Generated New clients and signed annual deals for Radio Channel. Reporting to the superiors on the upcoming campaigns, competitor tracking and market trends.
Oct 2008 - Jun 2011

Marketing Executive

Sun TV Network Ltd
  • Marketing Executive To handle entire Tamil Nadu and National markets for K TV(Tamil Movie) Channel.
  • Well connected with the national and regional media planning agencies. Following up with the existing clients on new campaigns, additional budgets, payments and closely servicing them.
  • Worked out for various selling options like movie package, movie festivals to increase the sales revenue.
  • Involved in negotiation the deal terms and closing the annual deals with the clients having the national base.
  • Involved in resolving inventory issues and planning to fill the future inventory needs. Ensuring and maintaining the proper channel in executing the sales deals. SKILLS Computer Skills PC & MAC Operating Systems Microsoft Office Media On Air Media Skills


2014 - Present

Certified Digital Marketing Master

Digital Vidya
  • Inbound Marketing
  • Search Engine Marketing
  • Email Marketing
  • Web Analytics
  • Social Media Marketing
  • Search Engine Optimisation
2006 - 2008

Master of Business Administration

St.Mary's School of Management Studies

Marketing and Systems

2002 - 2014

Bachelor of Engineering

Anna University

Electronic and Instrumentation



Media Skills

  • Time Selling
  • Space Selling
  • Media Operations
  • Sales Co - Ordination
  • Media Planning and Buying

Computer Skills

  • Mac and Windows Operating System
  • Microsoft Office
  • Media On Air Interface


  • Music
  • Yoga
  • Books
  • Travel
  • Searching...